Coverart for item
The Resource Inside Coca-Cola : a CEO's life story of building the world's most popular brand, Neville Isdell, with David Beasley

Inside Coca-Cola : a CEO's life story of building the world's most popular brand, Neville Isdell, with David Beasley

Label
Inside Coca-Cola : a CEO's life story of building the world's most popular brand
Title
Inside Coca-Cola
Title remainder
a CEO's life story of building the world's most popular brand
Statement of responsibility
Neville Isdell, with David Beasley
Title variation
Inside Coca-Cola
Title variation remainder
a CEOs life story on building the worlds most popular brand
Creator
Contributor
Subject
Genre
Language
eng
Summary
A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility
Biography type
autobiography
http://library.link/vocab/ext/novelist/bookUI
10020294
Cataloging source
DLC
http://library.link/vocab/creatorDate
1944-
http://library.link/vocab/creatorName
Isdell, Edward Neville
Illustrations
  • illustrations
  • plates
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1958-
http://library.link/vocab/relatedWorkOrContributorName
Beasley, David
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Isdell, Edward Neville
  • Coca-Cola Company
  • Chief executive officers
  • Soft drink industry
http://bibfra.me/vocab/lite/titleRemainder
a CEO's life story on building the world's most popular brand
Label
Inside Coca-Cola : a CEO's life story of building the world's most popular brand, Neville Isdell, with David Beasley
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
837826
Dimensions
22 cm
Edition
First edition.
Extent
xiv, 254 pages, 8 unnumbered pages of plates
Isbn
9780312617950
Isbn Type
(hardcover : alk. paper)
Lccn
2011026763
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) i9780312617950
  • (OCoLC)707969327
Label
Inside Coca-Cola : a CEO's life story of building the world's most popular brand, Neville Isdell, with David Beasley
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
837826
Dimensions
22 cm
Edition
First edition.
Extent
xiv, 254 pages, 8 unnumbered pages of plates
Isbn
9780312617950
Isbn Type
(hardcover : alk. paper)
Lccn
2011026763
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) i9780312617950
  • (OCoLC)707969327

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.2713021 -97.7460168
    • North Village BranchBorrow it
      2505 Steck Ave, Austin, TX, 78757, US
      30.362144 -97.7305032
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