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The Resource Insanely simple : the obsession that drives Apple's success, Ken Segall

Insanely simple : the obsession that drives Apple's success, Ken Segall

Label
Insanely simple : the obsession that drives Apple's success
Title
Insanely simple
Title remainder
the obsession that drives Apple's success
Statement of responsibility
Ken Segall
Title variation
Insanely simple
Title variation remainder
the obsession that drives Apples success
Creator
Subject
Language
eng
Writing style
Review
  • In this captivating book, Segall (who worked with Jobs as agency creative director for NeXT and Apple and named the iMac) has succeeded in distilling what made Steve Jobs succeed in ways no one would have imagined—simplicity. The idea of going simple, and Jobs’s obsession with it, is neither a set of rules nor a goal, but a worldview of how things should be and should proceed. Presenting simple from almost every angle (advertising slogans, product names, product lines, group sizes), Segall shows how simple has propelled Apple, creating powerful changes within the company. Contrast this with the path of complexity, of which Segall offers plenty of examples from companies such as Intel, Microsoft, and Dell. More practical than theoretical, this essential book is about “using the power of Simplicity to set a company apart.” Readers will appreciate personal stories about Jobs, which contribute to the narrative of Jobs the icon, and the role simplicity played in his success. Agent: Christy Fletcher, Fletcher & Company. (May) --Staff (Reviewed February 13, 2012) (Publishers Weekly, vol 259, issue 07, p)
  • Blogger and industry veteran Segall, who spent 12 years working with Steve Jobs at NeXT and Apple, gives his behind-the-scenes insight into Apple's success. While other current titles focus on Jobs's life (e.g., Walter Isaacson's Steve Jobs and Caleb Melby and JESS3's The Zen of Steve Jobs ), Segall, in his first book, highlights ten elements of simplicity that can be used by other businesses to achieve results similar to Apple's. He also uses stories from his personal experience to illustrate these concepts. Segall, who also worked at Dell and Intel, shows how Apple's business model compares with others in the industry. VERDICT This book provides industry insight that many other books on Steve Jobs and Apple lack; however, since Segall is writing from an insider's perspective, his view is not entirely objective. Nevertheless, the business principles are still relevant. Recommended for those looking for advice on running a successful corporation and readers interested in all things Apple.— Lisa Felix, Mishawaka-Penn-Harris P.L., IN --Lisa Felix (Reviewed April 15, 2012) (Library Journal, vol 137, issue 07, p88)
  • Steve Jobs' longtime advertising guru weighs in with a memoir/extra-long promotional brochure about the secret to Apple's success: Simplicity with a capital S. Inveterate copywriter Segall's goal is to sell readers on the idea of how the ruthless but noble Jobs beat his Silicon Valley competition into submission using his "Simplicity Stick." Like an inescapable mantra throughout the book, the author constantly reiterates the idea of Apple's colossal struggle against Simplicity's worst foe: Complexity. When Jobs left NeXT to head up Apple, he went on a mission to streamline his products to make them simpler to use than those of complexity-loving rival brands such as Intel and Dell. In relating Jobs' monomaniacal mission to make the world of handheld technology a simpler place, Segall employs an unsettling combination of militaristic language and softer terms that suggest humanist sensitivity in Apple's quest for global domination. Describing Jobs' commitment to brutal honesty with his employees, the author writes, "Being straight with people alone does not make you a heartless bastard." Of course, having well-documented ties to sweatshop labor doesn't exactly make you a paragon of virtue. Readers should not expect to find unpleasant facts that undermine the deification of the author's subject. Although Segall fully discloses Jobs' well-known tendency to steal ideas from competitors, this dubious characteristic doesn't stop the author from painting a broader portrait of Jobs as a tirade-prone earthbound god ruling his Apple kingdom with fear, while generously dispensing technological convenience to the grateful masses. "Steve's greatest achievement wasn't a Mac, iPod, iPhone, or iPad," writes the author. "He accomplished something that no one had even contemplated before. Steve Jobs built a monument to Simplicity. That monument is Apple itself." Fine inspirational material for aspiring tech moguls, but far too propagandistic.(Kirkus Reviews, March 1, 2012)
http://library.link/vocab/ext/novelist/bookUI
10115960
Cataloging source
DLC
http://library.link/vocab/creatorName
Segall, Ken
Dewey number
658.4/094
Index
index present
LC call number
HD53
LC item number
.S44 2012
Literary form
non fiction
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Jobs, Steve
  • Apple Computer, Inc
  • Creative ability in business
  • Marketing
http://bibfra.me/vocab/lite/titleRemainder
the obsession that drives Apple's success
Label
Insanely simple : the obsession that drives Apple's success, Ken Segall
Instantiates
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Foreword -- Introduction -- The simple stick -- Think brutal -- Think small -- Think minimal -- Think motion -- Think iconic -- Think phrasal -- Think casual -- Think human -- Think skeptic -- Think war -- Conclusion -- Think different -- Acknowledgements -- Index
Control code
855413
Dimensions
24 cm
Extent
xi, 225 pages
Isbn
9781591844839
Lccn
2011049212
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(Sirsi) i9781591844839
Label
Insanely simple : the obsession that drives Apple's success, Ken Segall
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Foreword -- Introduction -- The simple stick -- Think brutal -- Think small -- Think minimal -- Think motion -- Think iconic -- Think phrasal -- Think casual -- Think human -- Think skeptic -- Think war -- Conclusion -- Think different -- Acknowledgements -- Index
Control code
855413
Dimensions
24 cm
Extent
xi, 225 pages
Isbn
9781591844839
Lccn
2011049212
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(Sirsi) i9781591844839

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      30.2166039 -97.79733689999999
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