The Resource Infinite Possibility : Creating Customer Value on the Digital Frontier, (electronic resource)

Infinite Possibility : Creating Customer Value on the Digital Frontier, (electronic resource)

Label
Infinite Possibility : Creating Customer Value on the Digital Frontier
Title
Infinite Possibility
Title remainder
Creating Customer Value on the Digital Frontier
Creator
Contributor
Subject
Genre
Language
eng
Summary
Joseph Pine and Jim Gilmore's classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences-memorable events that engage people in inherently personal ways. But as consumers increasingly experience the world through their digital gadgets, companies still only scratch the surface of technology-infused experiences. So Pine and coauthor Kim Korn show you how to create new value for your customers with offerings that fuse the real and the virtual. Think of the Xbox Kinect, which combines virtual video games with a powerful physical dimension-you play by moving your own body; new apps that, when you point your Smartphone camera at a real street, overlay digital information about the scene onto the image; and virtual dashboards that track the real world, moment by moment. Digital technology offers limitless opportunities-you really can create anything you want-but real-world experiences have a richness that virtual ones do not. So how can you use the best of both? How do you make sense of such infinite possibility? What kinds of experiences can you create? Which ones should you offer? Pine and Korn provide a profound new tool geared to exploring and exploiting the digital frontier. They delineate eight different realms of experience encompassing various aspects of Reality and Virtuality and, using scores of examples, show how innovative companies operate within and across each realm to create extraordinary customer value. Follow them out onto the digital frontier to discover the opportunities that abound for your business
Cataloging source
Midwest
http://library.link/vocab/creatorName
Pine II, B. Joseph
Dewey number
658.5/75
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Technological innovations
  • Digital media
  • New products
  • Customer relations
Target audience
adult
Label
Infinite Possibility : Creating Customer Value on the Digital Frontier, (electronic resource)
Link
Instantiates
Publication
Color
multicolored
Control code
MWT11281981
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781605099620
Isbn Type
(electronic bk.)
Publisher number
MWT11281981
Specific material designation
remote
System details
Mode of access: World Wide Web
Label
Infinite Possibility : Creating Customer Value on the Digital Frontier, (electronic resource)
Link
Publication
Color
multicolored
Control code
MWT11281981
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781605099620
Isbn Type
(electronic bk.)
Publisher number
MWT11281981
Specific material designation
remote
System details
Mode of access: World Wide Web

Library Locations

  • Austin History Center Borrow it
    810 Guadalupe St., Austin, TX, 78701, US
    30.271703300000 -97.745890600000
  • Carver Branch Borrow it
    1161 Angelina St., Austin, TX, 78702, US
    30.2695584 -97.7240278
  • Central LibraryBorrow it
    710 W. Cesar Chavez St, Austin, TX, 78701, US
    30.271302100000 -97.746016800000
  • Cepeda BranchBorrow it
    651 N. Pleasant Valley Rd., Austin, TX, 78702, US
    30.2590471 -97.7088905
  • Howson BranchBorrow it
    2500 Exposition Blvd., Austin, TX, 78703, US
    30.2982508 -97.7675915
  • Little Walnut Creek BranchBorrow it
    835 W. Rundberg Lane, Austin, TX, 78758, US
    30.3632362 -97.6984619
  • Manchaca Road Branch Borrow it
    5500 Manchaca Road, Austin, TX, 78745, US
    30.2166039 -97.79733689999999
  • Milwood BranchBorrow it
    12500 Amherst Dr, Austin, TX, 78727, US
    30.4223444 -97.7161692
  • North Village Branch Borrow it
    2505 Steck Ave, Austin, TX, 78757, US
    30.362144 -97.7305032
  • Old Quarry Branch Borrow it
    7051 Village Center Dr., Austin, TX, 78731, US
    30.3529975 -97.7551561
  • Pleasant Hill Branch Borrow it
    211 E. William Cannon Blvd., Austin, TX, 78745, US
    30.1922461 -97.7771661
  • Ruiz BranchBorrow it
    1600 Grove Blvd., Austin, TX, 78741, US
    30.2298616 -97.7070109
  • Southeast BranchBorrow it
    5803 Nuckols Crossing Rd., Austin, TX, 78744, US
    30.1876256 -97.7419319
  • Spicewood Springs Branch Borrow it
    8637 Spicewood Springs Rd., Austin, TX, 78759, US
    30.4337083 -97.7730809
  • St. John Branch Borrow it
    7500 Blessing Ave., Austin, TX, 78752, US
    30.3328231 -97.6937014
  • Terrazas Branch Borrow it
    1105 E. Cesar Chavez St., Austin, TX, 78702, US
    30.2599154 -97.7334621
  • Twin Oaks Branch Borrow it
    1800 S. Fifth St., Austin, TX, 78704, US
    30.2486884 -97.76239749999999
  • University Hills BranchBorrow it
    4701 Loyola Ln., Austin, TX, 78723, US
    30.3093017 -97.6664785
  • Willie Mae Kirk Branch Borrow it
    3101 Oak Springs Dr., Austin, TX, 78723, US
    30.2729762 -97.699748
  • Windsor Park BranchBorrow it
    5833 Westminster Dr., Austin, TX, 78723, US
    30.3116523 -97.6902298
  • Yarborough BranchBorrow it
    2200 Hancock Dr., Austin, TX, 78756, US
    30.3234684 -97.74072129999999
Processing Feedback ...