The Resource Ice cream social : the struggle for the soul of Ben & Jerry's, (electronic resource)

Ice cream social : the struggle for the soul of Ben & Jerry's, (electronic resource)

Label
Ice cream social : the struggle for the soul of Ben & Jerry's
Title
Ice cream social
Title remainder
the struggle for the soul of Ben & Jerry's
Statement of responsibility
Brad Edmondson
Title variation
Ice cream social
Title variation remainder
the struggle for the soul of Ben & Jerrys
Creator
Contributor
Author
Author
Subject
Genre
Language
eng
Summary
Ben & Jerry's have always been committed to an insanely ambitious three-part mission: making the world's best ice cream, supporting progressive causes, and sharing the company's success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn't been easy. This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to that mission. No other book has explained how the company came to be sold to corporate giant Unilever or how that relationship evolved to allow Ben & Jerry's to pursue its mission on a much larger stage. Journalist Brad Edmondson tells the story with an eye for details, dramatic moments, and memorable characters. He interviewed dozens of key figures, particularly Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and became chairman of the board in 2010. It's a funny, sad, surprising, and ultimately hopeful story
Summary
Ben & Jerry's has always been committed to an insanely ambitious three-part mission: making the world's best ice cream, supporting progressive causes, and sharing the company's success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn't been easy.This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world
http://library.link/vocab/ext/novelist/bookUI
10275514
Cataloging source
Midwest
http://library.link/vocab/creatorName
Edmondson, Brad
Dewey number
338.7/63740973
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Ice cream industry
  • Social responsibility of business
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
the struggle for the soul of Ben & Jerry's
Label
Ice cream social : the struggle for the soul of Ben & Jerry's, (electronic resource)
Link
Instantiates
Publication
Color
multicolored
Control code
MWT11281978
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781609948153
Isbn Type
(electronic bk.)
Publisher number
MWT11281978
Specific material designation
remote
System details
Mode of access: World Wide Web
Label
Ice cream social : the struggle for the soul of Ben & Jerry's, (electronic resource)
Link
Publication
Color
multicolored
Control code
MWT11281978
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781609948153
Isbn Type
(electronic bk.)
Publisher number
MWT11281978
Specific material designation
remote
System details
Mode of access: World Wide Web

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