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The Resource How ideas spread, Professor Jonah Berger

How ideas spread, Professor Jonah Berger

Label
How ideas spread
Title
How ideas spread
Statement of responsibility
Professor Jonah Berger
Creator
Contributor
Teacher
Subject
Genre
Language
eng
Member of
Accompanying matter
instructional materials
Cataloging source
SAP
Dewey number
658.834
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
lectures speeches
Music parts
not applicable
PerformerNote
Lectures by Jonah Berger, professor at The Wharton School University of Pennsylvania
Series statement
Great courses
Transposition and arrangement
not applicable
Label
How ideas spread, Professor Jonah Berger
Instantiates
Publication
Distribution
Copyright
Note
  • Compact discs
  • Last CD is a PDF of the course workbook
  • Course no. 5332
Capture and storage technique
unknown
Carrier category
audio disc
Carrier category code
sd
Carrier MARC source
rdacarrier
Configuration of playback channels
stereophonic
Content category
spoken word
Content type code
spw
Content type MARC source
rdacontent
Contents
  • Messages that go viral
  • Social networks: channels of influence
  • Social influencers: myths and science
  • Tracking results: big data, little data
  • Social epidemics: why things catch on
  • The basics of consumer psychology
  • The impact of triggers on consumer choice
  • Simple rules to make ideas stick
  • The social influence of conformity
  • The social influence of divergence
  • Word of mouth: powerful and persuasive
  • The social currency of shared ideas
Control code
ocn919216761
Dimensions
4 3/4 in.
Dimensions
  • 4 3/4 in.
  • 4 3/4 in. or 12 cm. diameter
Edition
PDF workbook version.
Extent
7 audio discs (6 hr.) ;
Groove width / pitch
not applicable
Isbn
9781490690551
Kind of cutting
not applicable
Kind of disc cylinder or tape
mass produced
Kind of material
plastic with metal
Media category
audio
Media MARC source
rdamedia
Media type code
s
Other physical details
digital
Publisher number
GC0723
Special playback characteristics
digital recording
Specific material designation
sound disc
Speed
1.4m. per second (discs)
System control number
(OCoLC)919216761
Tape configuration
not applicable
Tape width
not applicable
Label
How ideas spread, Professor Jonah Berger
Publication
Distribution
Copyright
Note
  • Compact discs
  • Last CD is a PDF of the course workbook
  • Course no. 5332
Capture and storage technique
unknown
Carrier category
audio disc
Carrier category code
sd
Carrier MARC source
rdacarrier
Configuration of playback channels
stereophonic
Content category
spoken word
Content type code
spw
Content type MARC source
rdacontent
Contents
  • Messages that go viral
  • Social networks: channels of influence
  • Social influencers: myths and science
  • Tracking results: big data, little data
  • Social epidemics: why things catch on
  • The basics of consumer psychology
  • The impact of triggers on consumer choice
  • Simple rules to make ideas stick
  • The social influence of conformity
  • The social influence of divergence
  • Word of mouth: powerful and persuasive
  • The social currency of shared ideas
Control code
ocn919216761
Dimensions
4 3/4 in.
Dimensions
  • 4 3/4 in.
  • 4 3/4 in. or 12 cm. diameter
Edition
PDF workbook version.
Extent
7 audio discs (6 hr.) ;
Groove width / pitch
not applicable
Isbn
9781490690551
Kind of cutting
not applicable
Kind of disc cylinder or tape
mass produced
Kind of material
plastic with metal
Media category
audio
Media MARC source
rdamedia
Media type code
s
Other physical details
digital
Publisher number
GC0723
Special playback characteristics
digital recording
Specific material designation
sound disc
Speed
1.4m. per second (discs)
System control number
(OCoLC)919216761
Tape configuration
not applicable
Tape width
not applicable

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.271302100000 -97.746016800000
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