Coverart for item
The Resource Grouped : how small groups of friends are the key to influence on the social web, Paul Adams

Grouped : how small groups of friends are the key to influence on the social web, Paul Adams

Label
Grouped : how small groups of friends are the key to influence on the social web
Title
Grouped
Title remainder
how small groups of friends are the key to influence on the social web
Statement of responsibility
Paul Adams
Creator
Subject
Language
eng
Member of
Cataloging source
BTCTA
http://library.link/vocab/creatorName
Adams, Paul
Dewey number
658.8342
Illustrations
illustrations
Index
index present
LC call number
HM742
LC item number
.A33 2012
Literary form
non fiction
Nature of contents
bibliography
Series statement
Voices that matter
http://library.link/vocab/subjectName
  • Online social networks
  • Small groups
Label
Grouped : how small groups of friends are the key to influence on the social web, Paul Adams
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1.The web is changing -- How the web is changing -- Why the web is changing -- Why the social web is important to your business -- Summary -- Further reading -- 2.How and why we communicate with others -- Why we talk -- What we talk about -- Who we talk to -- Summary -- Further reading -- 3.How we're connected influences us -- The structure of our social network -- People naturally form groups -- Social network structure changes how we're influenced -- Summary -- Further reading -- 4.How our relationships influence us -- Relationship types and patterns -- Strong ties -- Weak ties -- How relationships change -- Summary -- Further reading -- 5.The myth of the "influentials" -- Highly connected does not mean highly influential -- Ideas often spread because people are influenceable -- How hubs spread ideas -- Summary -- Further reading -- 6.We are influenced by what is around us -- Social proof -- Influence Within Groups -- Influence within our extended network -- How experts exert influence -- Summary -- Further reading -- 7.How our brain influences us -- We are not rational thinkers -- Most of our behavior is driven by our nonconscious brain -- Our memory is highly unreliable -- Summary -- Further reading -- 8.How our biases influence us -- Other people bias us -- Our perception of value biases us -- Our habits bias us -- Environmental cues bias us -- Summary -- Further reading -- 9.Marketing and advertising on the social web -- The problems facing interruption marketing -- The rise of permission marketing and word of mouth -- Building trust and credibility -- Summary -- Further reading -- 10.Conclusion -- The social web today -- The next few years
Control code
852683
Dimensions
21 cm.
Extent
viii, 159 pages
Isbn
9780321804112
Isbn Type
(pbk.)
Lccn
2011284942
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations (some color)
System control number
  • (Sirsi) i9780321804112
  • (OCoLC)727703047
Label
Grouped : how small groups of friends are the key to influence on the social web, Paul Adams
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1.The web is changing -- How the web is changing -- Why the web is changing -- Why the social web is important to your business -- Summary -- Further reading -- 2.How and why we communicate with others -- Why we talk -- What we talk about -- Who we talk to -- Summary -- Further reading -- 3.How we're connected influences us -- The structure of our social network -- People naturally form groups -- Social network structure changes how we're influenced -- Summary -- Further reading -- 4.How our relationships influence us -- Relationship types and patterns -- Strong ties -- Weak ties -- How relationships change -- Summary -- Further reading -- 5.The myth of the "influentials" -- Highly connected does not mean highly influential -- Ideas often spread because people are influenceable -- How hubs spread ideas -- Summary -- Further reading -- 6.We are influenced by what is around us -- Social proof -- Influence Within Groups -- Influence within our extended network -- How experts exert influence -- Summary -- Further reading -- 7.How our brain influences us -- We are not rational thinkers -- Most of our behavior is driven by our nonconscious brain -- Our memory is highly unreliable -- Summary -- Further reading -- 8.How our biases influence us -- Other people bias us -- Our perception of value biases us -- Our habits bias us -- Environmental cues bias us -- Summary -- Further reading -- 9.Marketing and advertising on the social web -- The problems facing interruption marketing -- The rise of permission marketing and word of mouth -- Building trust and credibility -- Summary -- Further reading -- 10.Conclusion -- The social web today -- The next few years
Control code
852683
Dimensions
21 cm.
Extent
viii, 159 pages
Isbn
9780321804112
Isbn Type
(pbk.)
Lccn
2011284942
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations (some color)
System control number
  • (Sirsi) i9780321804112
  • (OCoLC)727703047

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.2713021 -97.7460168
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