The Resource Global marketing, Douglas Lamont, (electronic resource)

Global marketing, Douglas Lamont, (electronic resource)

Label
Global marketing
Title
Global marketing
Statement of responsibility
Douglas Lamont
Creator
Subject
Genre
Language
eng
Summary
Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally. Examples and lessons from some of the world?s most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota
Member of
Cataloging source
N$T
Characteristic
document
http://library.link/vocab/creatorName
Lamont, Douglas F
Dewey number
658.8/48
Series statement
  • eBooks from EBSCOhost
  • ExpressExec
Series volume
04.02
http://library.link/vocab/subjectName
  • Export marketing
  • International business enterprises
  • BUSINESS & ECONOMICS
  • Electronic books
Label
Global marketing, Douglas Lamont, (electronic resource)
Link
https://www.austinlibrary.com:8443/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=71328
Instantiates
Publication
Note
  • Mode of access: World Wide Web
  • Access restricted to subscribing institutions
Bibliography note
Includes bibliographical references (p. 110-115) and index
Color
multicolored
Contents
Introduction to ExpressExec -- Introduction -- Definition of Terms -- Evolution -- The E-Dimension -- The Global Dimension -- The State of the Art -- In Practice -- Key Concepts and Thinkers -- Resources -- Ten Steps to Making it Work -- Frequently Asked Questions (FAQs)
Control code
tsl-ebsco05033
Dimensions
unknown
Extent
1 online resource (127 p.)
Form of item
online
Specific material designation
remote
System control number
(OCoLC)50766227
Label
Global marketing, Douglas Lamont, (electronic resource)
Link
https://www.austinlibrary.com:8443/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=71328
Publication
Note
  • Mode of access: World Wide Web
  • Access restricted to subscribing institutions
Bibliography note
Includes bibliographical references (p. 110-115) and index
Color
multicolored
Contents
Introduction to ExpressExec -- Introduction -- Definition of Terms -- Evolution -- The E-Dimension -- The Global Dimension -- The State of the Art -- In Practice -- Key Concepts and Thinkers -- Resources -- Ten Steps to Making it Work -- Frequently Asked Questions (FAQs)
Control code
tsl-ebsco05033
Dimensions
unknown
Extent
1 online resource (127 p.)
Form of item
online
Specific material designation
remote
System control number
(OCoLC)50766227

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