The Resource Get scrappy: : smarter digital marketing for businesses big and small, Nick Westergaard, (electronic resource)

Get scrappy: : smarter digital marketing for businesses big and small, Nick Westergaard, (electronic resource)

Label
Get scrappy: : smarter digital marketing for businesses big and small
Title
Get scrappy:
Title remainder
smarter digital marketing for businesses big and small
Statement of responsibility
Nick Westergaard
Creator
Contributor
Author
Subject
Language
eng
Summary
It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master-all on a tighter budget than before.Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, Get Scrappy will help you:Demystify digital marketing in a way that makes sense for your businessDo more with lessBuild a strong brand with something to sayFind inspiration in unexpected placesCreate relevant and engaging content and promote it via Twitter, Facebook, and other channelsIntegrate strategy and message across touchpoints for a unified brand experience-both online and offSpark dialogue with your community of customersMeasure what mattersThe result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your marketing from good to great
Cataloging source
Midwest
http://library.link/vocab/creatorName
Westergaard, Nick
Dewey number
658.8/72
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Internet marketing
  • Internet advertising
  • Digital media
  • Marketing
  • Electronic books
Target audience
adult
Label
Get scrappy: : smarter digital marketing for businesses big and small, Nick Westergaard, (electronic resource)
Link
https://www.hoopladigital.com/title/11647020
Instantiates
Publication
Color
multicolored
Control code
MWT11647020
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Publisher number
MWT11647020
Specific material designation
remote
System details
Mode of access: World Wide Web
Label
Get scrappy: : smarter digital marketing for businesses big and small, Nick Westergaard, (electronic resource)
Link
https://www.hoopladigital.com/title/11647020
Publication
Color
multicolored
Control code
MWT11647020
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Publisher number
MWT11647020
Specific material designation
remote
System details
Mode of access: World Wide Web

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