Coverart for item
The Resource Friction : passion brands in the age of disruption, Jeff Rosenblum with Jordan Berg

Friction : passion brands in the age of disruption, Jeff Rosenblum with Jordan Berg

Label
Friction : passion brands in the age of disruption
Title
Friction
Title remainder
passion brands in the age of disruption
Statement of responsibility
Jeff Rosenblum with Jordan Berg
Title variation
Passion brands in the age of disruption
Creator
Contributor
Author
Subject
Language
eng
Summary
"This book explains how to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that cuts through the hype of the latest media technology. A brand that focuses on behaviors over messaging. A brand that empowers its customers and dominates the competition"--Back cover
Cataloging source
YDXCP
http://library.link/vocab/creatorName
Rosenblum, Jeff
Dewey number
658.827
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Berg, Jordan
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Advertising
  • Product management
  • Advertising
  • Branding (Marketing)
  • Product management
Target audience
adult
Label
Friction : passion brands in the age of disruption, Jeff Rosenblum with Jordan Berg
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 230-232) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Revolution -- Branding -- Categories -- Results -- Antagonist -- Alignment -- Irony -- Rally -- Activation -- Steps
Control code
ocn953597752
Dimensions
25 cm
Edition
First edition.
Extent
238 pages
Isbn
9781576878361
Lccn
2016962999
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations (some color)
System control number
(OCoLC)953597752
Label
Friction : passion brands in the age of disruption, Jeff Rosenblum with Jordan Berg
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 230-232) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Revolution -- Branding -- Categories -- Results -- Antagonist -- Alignment -- Irony -- Rally -- Activation -- Steps
Control code
ocn953597752
Dimensions
25 cm
Edition
First edition.
Extent
238 pages
Isbn
9781576878361
Lccn
2016962999
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations (some color)
System control number
(OCoLC)953597752

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.271302100000 -97.746016800000
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