Coverart for item
The Resource Franchise : the Golden Arches in black America, Marcia Chatelain

Franchise : the Golden Arches in black America, Marcia Chatelain

Label
Franchise : the Golden Arches in black America
Title
Franchise
Title remainder
the Golden Arches in black America
Statement of responsibility
Marcia Chatelain
Creator
Author
Subject
Genre
Language
eng
Summary
"From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who- in the troubled years after King's assassination- believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither"--
Summary
Traces the lesser-known history of how fast food became one of the greatest generators of black wealth in America, revealing how unexpected collaborations among franchises, black capitalists and civil rights leaders provided effective economic responses to racial inequality
Storyline
Tone
Writing style
Assigning source
Provided by publisher
http://library.link/vocab/ext/novelist/bookUI
10835592
Cataloging source
DLC
http://library.link/vocab/creatorDate
1979-
http://library.link/vocab/creatorName
Chatelain, Marcia
Dewey number
338.70973
Index
index present
LC call number
TX945.3
LC item number
.C46 2020
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Fast food restaurants
  • Franchises (Retail trade)
  • McDonald's Corporation
  • Business enterprises
  • African Americans
  • Race discrimination
  • African Americans
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
the golden arches in Black America
Label
Franchise : the Golden Arches in black America, Marcia Chatelain
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
2019030794
Dimensions
25 cm
Edition
First edition.
Extent
324 pages
Isbn
9781631493942
Lccn
2019030794
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)1102474552
Label
Franchise : the Golden Arches in black America, Marcia Chatelain
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
2019030794
Dimensions
25 cm
Edition
First edition.
Extent
324 pages
Isbn
9781631493942
Lccn
2019030794
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)1102474552

Library Locations

    • Carver BranchBorrow it
      1161 Angelina St., Austin, TX, 78702, US
      30.2695584 -97.7240278
    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.2713021 -97.7460168
    • University Hills BranchBorrow it
      4701 Loyola Ln., Austin, TX, 78723, US
      30.3093017 -97.6664785
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