The Resource Framing the future : how progressive values can win elections and influence people, Bernie Horn, (electronic resource)

Framing the future : how progressive values can win elections and influence people, Bernie Horn, (electronic resource)

Label
Framing the future : how progressive values can win elections and influence people
Title
Framing the future
Title remainder
how progressive values can win elections and influence people
Statement of responsibility
Bernie Horn
Creator
Contributor
Subject
Genre
Language
eng
Summary
Polls consistently show that most Americans are progressives at heart. By margins of at least two to one, we favor affordable healthcare for all, even if it means raising taxes; want federal action to combat global warming; support stricter gun control; don't want Roe vs. Wade overturned; and the list goes on. So why is it so hard for progressive candidates to win elections? Because, says Bernie Horn, most progressives don't know how to explain their ideas in ways that resonate with "persuadable"-the significant slice of the electorate who don't instantly identify as Democrats or Republicans. These are the voters who swing elections. There's been a lot of theoretical discussion about framing lately, but framing the Future isn't theory-the concepts outlined have been used successfully by progressive candidates across the nation, even in such conservative bastions as Montana, Arizona, and Florida. Drawing on rigorous polling data and his own experience as a veteran political consultant, Horn explains how persuadable voters think about issues and make political decisions and why, as a result, the usual progressive approaches are practically designed to fail with them. He offers a crash course in the nuts and bolts of framing and shows how to use three bedrock American values-freedom, opportunity, and security-to frame progressive positions in a way that creates a consistent, unified political vision that will appeal to persuadable voters. He even offers advice on specific words and phrases to use when talking about a variety of issues and ideas
Cataloging source
Midwest
http://library.link/vocab/creatorName
Horn, Bernie
Dewey number
324.2736
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Liberalism
  • Social values
  • United States
Target audience
adult
Label
Framing the future : how progressive values can win elections and influence people, Bernie Horn, (electronic resource)
Link
Instantiates
Publication
Color
multicolored
Control code
MWT11282061
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781609944230
Isbn Type
(electronic bk.)
Publisher number
MWT11282061
Specific material designation
remote
System details
Mode of access: World Wide Web
Label
Framing the future : how progressive values can win elections and influence people, Bernie Horn, (electronic resource)
Link
Publication
Color
multicolored
Control code
MWT11282061
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781609944230
Isbn Type
(electronic bk.)
Publisher number
MWT11282061
Specific material designation
remote
System details
Mode of access: World Wide Web

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