Coverart for item
The Resource First in thirst : how Gatorade turned the science of sweat into a cultural phenomenon, Darren Rovell

First in thirst : how Gatorade turned the science of sweat into a cultural phenomenon, Darren Rovell

Label
First in thirst : how Gatorade turned the science of sweat into a cultural phenomenon
Title
First in thirst
Title remainder
how Gatorade turned the science of sweat into a cultural phenomenon
Statement of responsibility
Darren Rovell
Creator
Subject
Genre
Language
eng
Summary
A US sports business reporter, who guzzled Gatorade during his recent running of the New York Marathon, traces the story of how this sports drink developed by three doctors became a marketing success. Rovell also gives voice to critics, who question athletes' need for a drink other than water. He includes photos of its developers, a long list of sponsors, the short form of Gatorade's creation story, and sales data. Annotation ©2005 Book News, Inc., Portland, OR (booknews.com)
http://library.link/vocab/ext/novelist/bookUI
268508
Cataloging source
DLC
http://library.link/vocab/creatorDate
1978-
http://library.link/vocab/creatorName
Rovell, Darren
Dewey number
381.4564126
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Gatorade (Firm)
  • Beverage industry
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
how Gatorade turned the science of sweat into a cultural phenomenon
Label
First in thirst : how Gatorade turned the science of sweat into a cultural phenomenon, Darren Rovell
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [231]-238) and index
Contents
Sweat in a bottle -- The mystique is born -- From field to shelves -- Wrestling over Gatorade -- The "tipping" point -- "Be like Mike" -- "We're going to war" -- The Gatorade rules -- Gatorade critics
Control code
ocm60393271
Dimensions
24 cm.
Extent
x, 243 p.
Isbn
9780814472996
Lccn
2005013242
Other physical details
ill.
System control number
(Sirsi) ADS-9480
Label
First in thirst : how Gatorade turned the science of sweat into a cultural phenomenon, Darren Rovell
Publication
Bibliography note
Includes bibliographical references (p. [231]-238) and index
Contents
Sweat in a bottle -- The mystique is born -- From field to shelves -- Wrestling over Gatorade -- The "tipping" point -- "Be like Mike" -- "We're going to war" -- The Gatorade rules -- Gatorade critics
Control code
ocm60393271
Dimensions
24 cm.
Extent
x, 243 p.
Isbn
9780814472996
Lccn
2005013242
Other physical details
ill.
System control number
(Sirsi) ADS-9480

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.271302100000 -97.746016800000
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