The Resource Feminine capital : unlocking the power of women entrepreneurs, Barbara Orser and Catherine Elliott, (electronic resource)

Feminine capital : unlocking the power of women entrepreneurs, Barbara Orser and Catherine Elliott, (electronic resource)

Label
Feminine capital : unlocking the power of women entrepreneurs
Title
Feminine capital
Title remainder
unlocking the power of women entrepreneurs
Statement of responsibility
Barbara Orser and Catherine Elliott
Creator
Contributor
Author
Subject
Language
eng
Summary
Today, there are over 200,000,000 women business owners around the world. Many of these entrepreneurs are not doing business as usual, nor are they simply leaning in. Rather, they are tapping into feminine capital-the unique skills and sensibilities that they have cultivated as women-to create enviable successes. Drawing on four decades of award-winning research, Feminine Capital reveals how women are harnessing different approaches to doing business. Barbara Orser and Catherine Elliott detail the pillars of feminine capital and offer new insight into the ways that gender can influence entrepreneurial decision-making. They find that leveraging feminine capital can help women to create distinctive brands, build new markets, and drive profits-all while leveling the playing field in business. In doing so, women are changing our social and economic landscape, one venture at a time. Dispelling myths and misperceptions that can undermine women-owned ventures, this book takes a fresh look at how female entrepreneurs can leverage their skills, knowledge, and values. Case studies of women entrepreneurs bring key concepts and lessons to life, while learning aids, diagnostic tools, and checklists help readers to construct innovative business models, refine start-up plans, and hone growth strategies
Cataloging source
Midwest
http://library.link/vocab/creatorName
Orser, Barbara
Dewey number
338/.04082
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Elliott, Catherine
  • hoopla digital
http://library.link/vocab/subjectName
  • Businesswomen
  • Women-owned business enterprises
  • Self-employed women
  • Entrepreneurship
  • Electronic books
Target audience
adult
Label
Feminine capital : unlocking the power of women entrepreneurs, Barbara Orser and Catherine Elliott, (electronic resource)
Link
https://www.hoopladigital.com/title/11890923
Instantiates
Publication
Distribution
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
MWT11890923
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Publisher number
MWT11890923
Specific material designation
remote
Stock number
11890923
System details
Mode of access: World Wide Web
Label
Feminine capital : unlocking the power of women entrepreneurs, Barbara Orser and Catherine Elliott, (electronic resource)
Link
https://www.hoopladigital.com/title/11890923
Publication
Distribution
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
MWT11890923
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Publisher number
MWT11890923
Specific material designation
remote
Stock number
11890923
System details
Mode of access: World Wide Web

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