Coverart for item
The Resource Event sponsorship, Bruce E. Skinner, Vladimir Rukavina

Event sponsorship, Bruce E. Skinner, Vladimir Rukavina

Label
Event sponsorship
Title
Event sponsorship
Statement of responsibility
Bruce E. Skinner, Vladimir Rukavina
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Skinner, Bruce E
Dewey number
659.2/85
Illustrations
illustrations
Index
index present
LC call number
HD59.35
LC item number
.S55 2003
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Rukavina, Vladimir
Series statement
The Wiley event management series
http://library.link/vocab/subjectName
  • Corporate sponsorship
  • Special events
  • Sponsoring
  • Sport
  • Bedrijfsleven
Label
Event sponsorship, Bruce E. Skinner, Vladimir Rukavina
Link
Instantiates
Publication
Copyright
Note
Published simultaneously in Canada
Bibliography note
Includes bibliographical references (pages 249-254) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Outstanding events sell sponsorship -- The sponsorship marketing plan -- Research : the sponsor's perspective -- The effective sponsorship proposal -- Benefits : the formula for sponsorship success and growth -- Creating the proper image in the eyes of your sponsors -- The creative approach to sponsorship -- The keys to successful sponsorship sales -- The legal issues in event sponsorship -- The staff--sponsor-client relationship -- The law of return : how to keep sponsors coming back -- The sponsorship evaluation process -- The globalization of event sponsorship -- The importance of networking -- The future of global event sponsorship
Control code
630544
Dimensions
25 cm.
Extent
xxii, 298 pages
Isbn
9780471126010
Isbn Type
(cloth : alk. paper)
Lccn
2002010348
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) i9780471126010
  • (OCoLC)50114550
Label
Event sponsorship, Bruce E. Skinner, Vladimir Rukavina
Link
Publication
Copyright
Note
Published simultaneously in Canada
Bibliography note
Includes bibliographical references (pages 249-254) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Outstanding events sell sponsorship -- The sponsorship marketing plan -- Research : the sponsor's perspective -- The effective sponsorship proposal -- Benefits : the formula for sponsorship success and growth -- Creating the proper image in the eyes of your sponsors -- The creative approach to sponsorship -- The keys to successful sponsorship sales -- The legal issues in event sponsorship -- The staff--sponsor-client relationship -- The law of return : how to keep sponsors coming back -- The sponsorship evaluation process -- The globalization of event sponsorship -- The importance of networking -- The future of global event sponsorship
Control code
630544
Dimensions
25 cm.
Extent
xxii, 298 pages
Isbn
9780471126010
Isbn Type
(cloth : alk. paper)
Lccn
2002010348
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) i9780471126010
  • (OCoLC)50114550

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.2713021 -97.7460168
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