Coverart for item
The Resource Enchantment : the art of changing hearts, minds, and actions, Guy Kawasaki

Enchantment : the art of changing hearts, minds, and actions, Guy Kawasaki

Label
Enchantment : the art of changing hearts, minds, and actions
Title
Enchantment
Title remainder
the art of changing hearts, minds, and actions
Statement of responsibility
Guy Kawasaki
Creator
Subject
Language
eng
Summary
Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description
Writing style
http://library.link/vocab/ext/novelist/bookUI
383791
Cataloging source
DLC
http://library.link/vocab/creatorDate
1954-
http://library.link/vocab/creatorName
Kawasaki, Guy
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Persuasion (Psychology) in organizations
  • Persuasion (Psychology)
  • Influence (Psychology)
  • Marketing
  • Management
http://bibfra.me/vocab/lite/titleRemainder
the art of changing hearts, minds, and actions
Label
Enchantment : the art of changing hearts, minds, and actions, Guy Kawasaki
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
807858
Dimensions
22 cm
Extent
xxiii, 211 pages
Isbn
9781591843795
Isbn Type
(hardcover)
Lccn
2010046009
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) i9781591843795
  • (OCoLC)635459572
Label
Enchantment : the art of changing hearts, minds, and actions, Guy Kawasaki
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
807858
Dimensions
22 cm
Extent
xxiii, 211 pages
Isbn
9781591843795
Isbn Type
(hardcover)
Lccn
2010046009
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) i9781591843795
  • (OCoLC)635459572

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.2713021 -97.7460168
    • Little Walnut Creek BranchBorrow it
      835 W. Rundberg Lane, Austin, TX, 78758, US
      30.3632362 -97.6984619
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