The Resource Digital marketing : using new technologies to get closer to your customers, Will Rowan, (electronic resource)

Digital marketing : using new technologies to get closer to your customers, Will Rowan, (electronic resource)

Label
Digital marketing : using new technologies to get closer to your customers
Title
Digital marketing
Title remainder
using new technologies to get closer to your customers
Statement of responsibility
Will Rowan
Creator
Subject
Genre
Language
eng
Summary
"So what is digital marketing? In this book, Will Rowan shows that digital marketing is more than simply adding a Web site address to TV commercials or sending customers service text messages. He explores the lessons learnt from dot.com survivors, and examines how digital networks are rapidly changing traditional marketing principles and practices, and how they are becoming integral to any successful marketing plan."--Jacket
Cataloging source
N$T
Characteristic
document
http://library.link/vocab/creatorName
Rowan, Will
Dewey number
658.8/40285
Series statement
eBooks from EBSCOhost
http://library.link/vocab/subjectName
  • Marketing
  • Internet marketing
  • Electronic commerce
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Electronic books
Label
Digital marketing : using new technologies to get closer to your customers, Will Rowan, (electronic resource)
Link
https://www.austinlibrary.com:8443/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81143
Instantiates
Publication
Note
  • Mode of access: World Wide Web
  • Access restricted to subscribing institutions
Bibliography note
Includes bibliographical references and index
Color
multicolored
Control code
tsl-ebsco05817
Dimensions
unknown
Extent
1 online resource (x, 246 p.)
Form of item
online
Other physical details
ill.
Specific material designation
remote
System control number
(OCoLC)52142138
Label
Digital marketing : using new technologies to get closer to your customers, Will Rowan, (electronic resource)
Link
https://www.austinlibrary.com:8443/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81143
Publication
Note
  • Mode of access: World Wide Web
  • Access restricted to subscribing institutions
Bibliography note
Includes bibliographical references and index
Color
multicolored
Control code
tsl-ebsco05817
Dimensions
unknown
Extent
1 online resource (x, 246 p.)
Form of item
online
Other physical details
ill.
Specific material designation
remote
System control number
(OCoLC)52142138

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