Coverart for item
The Resource Design-driven innovation : changing the rules of competition by radically innovating what things mean, Roberto Verganti

Design-driven innovation : changing the rules of competition by radically innovating what things mean, Roberto Verganti

Label
Design-driven innovation : changing the rules of competition by radically innovating what things mean
Title
Design-driven innovation
Title remainder
changing the rules of competition by radically innovating what things mean
Statement of responsibility
Roberto Verganti
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Verganti, Roberto
Dewey number
658.5/14
Illustrations
illustrations
Index
index present
LC call number
HC79.T4
LC item number
V465 2009
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Technological innovations
  • Industrial management
Label
Design-driven innovation : changing the rules of competition by radically innovating what things mean, Roberto Verganti
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [241]-259) and index
Contents
Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture
Control code
ocn213312343
Dimensions
25 cm.
Extent
xv, 272 p.
Isbn
9781422124826
Isbn Type
(hardcover : alk. paper)
Lccn
2008051751
Other physical details
ill.
System control number
(OCoLC)213312343
Label
Design-driven innovation : changing the rules of competition by radically innovating what things mean, Roberto Verganti
Publication
Bibliography note
Includes bibliographical references (p. [241]-259) and index
Contents
Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture
Control code
ocn213312343
Dimensions
25 cm.
Extent
xv, 272 p.
Isbn
9781422124826
Isbn Type
(hardcover : alk. paper)
Lccn
2008051751
Other physical details
ill.
System control number
(OCoLC)213312343

Library Locations

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      30.271302100000 -97.746016800000
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