Coverart for item
The Resource Democracy for hire : a history of American political consulting, Dennis W. Johnson

Democracy for hire : a history of American political consulting, Dennis W. Johnson

Label
Democracy for hire : a history of American political consulting
Title
Democracy for hire
Title remainder
a history of American political consulting
Statement of responsibility
Dennis W. Johnson
Creator
Author
Subject
Genre
Language
eng
Summary
"Though they work largely out of the public eye, political consultants-"image merchants" and "kingmakers" to candidates-play a crucial role in shaping campaigns. They persuaded Barry Goldwater to run for president, groomed former actor Ronald Reagan for the California governorship, helped derail Bill Clinton's health care initiative, and carried out the swiftboating of John Kerry. As Dennis Johnson argues in this history of political consulting in the United States, they are essential to modern campaigning, often making positive contributions to democratic discourse, and yet they have also polarized the electorate with their biting messages. During the nineteenth and early twentieth centuries, political campaigns were run by local political parties, volunteers, and friends of candidates; but as party loyalties among voters began to weaken, and political parties declined as sources of manpower and strategy, professional consultants swept in to carry the day. Political consulting emerged as a profession in the 1930s with writers Leone Baxter and Clem Whitaker, the husband and wife team who built their business, in part, with a successful campaign to destroy Upton Sinclair's 1934 bid for governor of California. With roots in advertising and public relations, political consulting has since developed into a highly professionalized business worth hundreds of millions of dollars. In fact, some of the top campaign consulting outfits have more recently come full circle and merged to create new public relations firms, serving not just candidates but also shaping public advocacy campaigns for businesses and nonprofits. Johnson, an academic who has also worked on campaigns alongside the likes of James Carville and pollster Peter D. Hart, suffuses his history with the stories of the colorful characters who have come to define the profession of consulting, from its beginning to its present. This will be the most complete and sweeping story of the profession to date. Moving beyond the making of a political business, this book also describes the very contours of modern American politics."--
Summary
Though they work largely out of the eye of the public, political consultants play a crucial role in shaping campaigns. As Dennis Johnson argues in this history of political consulting in the United States, they are essential to modern campaigning, often making positive contributions to democratic discourse, and yet they have also polarized the electorate with their biting messages
Assigning source
Provided by publisher
http://library.link/vocab/ext/novelist/bookUI
10541090
Cataloging source
DLC
http://library.link/vocab/creatorName
Johnson, Dennis W
Dewey number
324.0973
Index
index present
LC call number
JK2281
LC item number
.J624 2016
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Political consultants
  • Political consultants
  • Public relations and politics
  • Public relations and politics
  • Political campaigns
  • Political campaigns
  • Political culture
  • Political culture
  • POLITICAL SCIENCE
  • POLITICAL SCIENCE
  • POLITICAL SCIENCE
  • Political campaigns
  • Political consultants
  • Political culture
  • Public relations and politics
  • United States
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
a history of American political consulting
Label
Democracy for hire : a history of American political consulting, Dennis W. Johnson
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: -- List of Tables -- Preface and Acknowledgments -- Introduction -- PART 1: EARLY BUSINESS OF POLITICAL CONSULTING, 1930s-1960s -- Ch. 1 In the Beginning, Whitaker & Baxter -- Ch. 2 Measuring Public Opinion, Private and Public Pollsters -- Ch. 3 Radio, Television and Campaigning, 1920s-1960 -- Ch. 4 The Pioneers -- Ch. 5 Consultants and Presidential Campaigns, 1964 and 1968, and Consulting Abroad -- PART 2: THE EXPANSION AND GROWTH OF CONSULTING, 1970s-1980s -- Ch. 6 Money, Campaigns and the Next Generation of Consultants -- Ch. 7 Evolution of Polling -- Ch. 8 The Media Revolution -- Ch. 9 Voter Contact: Targeting, Direct Mail, and Phone Banks -- Ch. 10 Consultants and Presidential Campaigns, 1972, 1976, and 1980 -- Ch. 11 Consulting, Ballot Issues and Local Government -- Ch. 12 Consultants and Presidential Campaigns, 1984 and 1988 -- PART 3: TRANSFORMATION OF CONSULTING AND THE CHALLENGES AHEAD, 1990 -- PRESENT -- Ch. 13 New Generation of Consultants -- Ch. 14 Consultants and Presidential Campaigns, 1992 and 1996 -- Ch. 15 Technological Advances -- Ch. 16 Issue Campaigns and Government Affairs; Consultants Going Corporate -- Ch. 17 Consultants and Presidential Campaigns, 2000 and 2004 -- Ch. 18 Consulting Internationally -- Ch. 19 Consultants and Presidential Campaigns, 2008 and 2012 -- Ch. 20 Outside Groups, Plutocrats and Dark Money; Consultants and the 2016 Presidential Campaign -- Ch. 21 Political Consulting Today -- Appendix A: Key Consultants and Senior Advisers for Presidential Candidates, 1952-2016 -- Appendix B: American Association of Political Consultants Hall of Fame Inductees -- Notes -- Index
Control code
ocn945231166
Extent
1 volume.
Isbn
9780190272692
Lccn
2016009381
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)945231166
Label
Democracy for hire : a history of American political consulting, Dennis W. Johnson
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: -- List of Tables -- Preface and Acknowledgments -- Introduction -- PART 1: EARLY BUSINESS OF POLITICAL CONSULTING, 1930s-1960s -- Ch. 1 In the Beginning, Whitaker & Baxter -- Ch. 2 Measuring Public Opinion, Private and Public Pollsters -- Ch. 3 Radio, Television and Campaigning, 1920s-1960 -- Ch. 4 The Pioneers -- Ch. 5 Consultants and Presidential Campaigns, 1964 and 1968, and Consulting Abroad -- PART 2: THE EXPANSION AND GROWTH OF CONSULTING, 1970s-1980s -- Ch. 6 Money, Campaigns and the Next Generation of Consultants -- Ch. 7 Evolution of Polling -- Ch. 8 The Media Revolution -- Ch. 9 Voter Contact: Targeting, Direct Mail, and Phone Banks -- Ch. 10 Consultants and Presidential Campaigns, 1972, 1976, and 1980 -- Ch. 11 Consulting, Ballot Issues and Local Government -- Ch. 12 Consultants and Presidential Campaigns, 1984 and 1988 -- PART 3: TRANSFORMATION OF CONSULTING AND THE CHALLENGES AHEAD, 1990 -- PRESENT -- Ch. 13 New Generation of Consultants -- Ch. 14 Consultants and Presidential Campaigns, 1992 and 1996 -- Ch. 15 Technological Advances -- Ch. 16 Issue Campaigns and Government Affairs; Consultants Going Corporate -- Ch. 17 Consultants and Presidential Campaigns, 2000 and 2004 -- Ch. 18 Consulting Internationally -- Ch. 19 Consultants and Presidential Campaigns, 2008 and 2012 -- Ch. 20 Outside Groups, Plutocrats and Dark Money; Consultants and the 2016 Presidential Campaign -- Ch. 21 Political Consulting Today -- Appendix A: Key Consultants and Senior Advisers for Presidential Candidates, 1952-2016 -- Appendix B: American Association of Political Consultants Hall of Fame Inductees -- Notes -- Index
Control code
ocn945231166
Extent
1 volume.
Isbn
9780190272692
Lccn
2016009381
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)945231166

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