Coverart for item
The Resource Demand : creating what people love before they know they want it, Adrian J. Slywotzky ; with Karl Weber

Demand : creating what people love before they know they want it, Adrian J. Slywotzky ; with Karl Weber

Label
Demand : creating what people love before they know they want it
Title
Demand
Title remainder
creating what people love before they know they want it
Statement of responsibility
Adrian J. Slywotzky ; with Karl Weber
Creator
Contributor
Subject
Genre
Language
eng
Summary
"Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"--
Summary
"Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"--
Assigning source
Provided by publisher
http://library.link/vocab/ext/novelist/bookUI
10020197
Cataloging source
DLC
http://library.link/vocab/creatorName
Slywotzky, Adrian J
Dewey number
658.8/343
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1953-
http://library.link/vocab/relatedWorkOrContributorName
Weber, Karl
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Demand (Economic theory)
  • Supply and demand
  • BUSINESS & ECONOMICS / General
  • Consumption (Economics)
  • Consumers
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
how to discover it, exploit it, and why everything depends on it
Label
Demand : creating what people love before they know they want it, Adrian J. Slywotzky ; with Karl Weber
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The mystery of demand. Magnetic. Zipcar invents a new kinds of freedom -- From ho-hum to gotta-have-it: Wegmans makes groceries magnetic -- Hassle map. The long, rocky road to a one-click world -- Better than a bonus: Bloomberg builds a service traders just won't give up -- CareMore connects the health care dots -- Backstory. It's what you don't see that counts: behind the kindle screen -- Tetra pak steps out from the backstory -- Trigger. Netflix and its two-hundred-year-old secret weapon -- Nespresso and the demand that almost wasn't -- Trajectory. Getting smarter faster: teach for America's drive to reshape educational demand -- The best lunch ever: pret a manger and the quest for the perfect sandwich -- Variation. Selling the symphony: it's not just about the music -- The Seattle Opera grows its audience one member at a time -- Demand variation, from the corner store to eurostar, the eighth wonder of the world -- Launch. The Achilles' heel of demand -- Portfolio. "Nobody knows anything" -- The biggest spark. Scientific discovery and the future of demand -- Coda: the demand creators
Control code
837799
Dimensions
25 cm
Edition
First edition.
Extent
viii, 357 pages
Isbn
9780307887320
Isbn Type
(hardback)
Lccn
2011009633
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (Sirsi) i9780307887320
  • (OCoLC)668188513
Label
Demand : creating what people love before they know they want it, Adrian J. Slywotzky ; with Karl Weber
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The mystery of demand. Magnetic. Zipcar invents a new kinds of freedom -- From ho-hum to gotta-have-it: Wegmans makes groceries magnetic -- Hassle map. The long, rocky road to a one-click world -- Better than a bonus: Bloomberg builds a service traders just won't give up -- CareMore connects the health care dots -- Backstory. It's what you don't see that counts: behind the kindle screen -- Tetra pak steps out from the backstory -- Trigger. Netflix and its two-hundred-year-old secret weapon -- Nespresso and the demand that almost wasn't -- Trajectory. Getting smarter faster: teach for America's drive to reshape educational demand -- The best lunch ever: pret a manger and the quest for the perfect sandwich -- Variation. Selling the symphony: it's not just about the music -- The Seattle Opera grows its audience one member at a time -- Demand variation, from the corner store to eurostar, the eighth wonder of the world -- Launch. The Achilles' heel of demand -- Portfolio. "Nobody knows anything" -- The biggest spark. Scientific discovery and the future of demand -- Coda: the demand creators
Control code
837799
Dimensions
25 cm
Edition
First edition.
Extent
viii, 357 pages
Isbn
9780307887320
Isbn Type
(hardback)
Lccn
2011009633
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (Sirsi) i9780307887320
  • (OCoLC)668188513

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.271302100000 -97.746016800000
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