The Resource Data is currency, Recognizing the Assests in Your Company that Drive Value and Build Lasting Customer Relationships., Anthony Long, (electronic resource)

Data is currency, Recognizing the Assests in Your Company that Drive Value and Build Lasting Customer Relationships., Anthony Long, (electronic resource)

Label
Data is currency, Recognizing the Assests in Your Company that Drive Value and Build Lasting Customer Relationships.
Title
Data is currency
Title number
Recognizing the Assests in Your Company that Drive Value and Build Lasting Customer Relationships.
Statement of responsibility
Anthony Long
Creator
Contributor
Subject
Language
eng
Summary
Data Is Currency is a must-read for organizational leadership at all levels to help them better grasp the value of what naturally occurs as a result of daily operations. The book focuses on how digital technologies can facilitate the monetization of data assets quickly and cost-effectively. The book introduces new thinking on the definition of data, and its role in organizations of all sizes. It's decidedly non-technical, tackling some of the how's and why's of managing an organization's digital output, regardless of what kind of output it is. The notion of data being a store of exploitable value for an organization is not itself a revolutionary one. At least, it shouldn't be: companies create warehouses of the stuff all the time. The key is that digital technologies give companies more ways than ever to actually monetize their data. For many in management, the notion of managing data can be obscured by the cloud of technology. Now, more than ever, it's time to see the technology for what it is and to put programs and teams in place to monetize those assets. For most people the web is an invisible communications channel. The smartphone has shaped human behavior to have us consume more data, more frequently, than ever in history. Data Is Currency provides some clear examples of how to get beyond the technology of "data," and how real enterprise value can be realized from what companies used to consider a near-worthless byproduct
Cataloging source
Midwest
http://library.link/vocab/creatorName
Long, Anthony
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Marketing
  • Electronic books
Target audience
adult
Label
Data is currency, Recognizing the Assests in Your Company that Drive Value and Build Lasting Customer Relationships., Anthony Long, (electronic resource)
Link
Instantiates
Publication
Color
multicolored
Control code
MWT11738916
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781483536606
Isbn Type
(electronic bk.)
Publisher number
MWT11738916
Specific material designation
remote
System details
Mode of access: World Wide Web
Label
Data is currency, Recognizing the Assests in Your Company that Drive Value and Build Lasting Customer Relationships., Anthony Long, (electronic resource)
Link
Publication
Color
multicolored
Control code
MWT11738916
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781483536606
Isbn Type
(electronic bk.)
Publisher number
MWT11738916
Specific material designation
remote
System details
Mode of access: World Wide Web

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