The Resource Cracking the code : how to win hearts, change minds, and restore America's original vision, by Thom Hartmann, (electronic resource)

Cracking the code : how to win hearts, change minds, and restore America's original vision, by Thom Hartmann, (electronic resource)

Label
Cracking the code : how to win hearts, change minds, and restore America's original vision
Title
Cracking the code
Title remainder
how to win hearts, change minds, and restore America's original vision
Statement of responsibility
by Thom Hartmann
Creator
Contributor
Subject
Genre
Language
eng
Summary
By the bestselling author and XM and Sirius Satellite radio host heard on more than eighty radio stations coast to coast seven days a week Shows progressives how to master the science and technology of persuasive communication and counter the right-wing message machine Offers exercises and examples throughout to help readers put the concepts they're learning into practice Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging-they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation. It's both an art and a science-as Hartmann explains, political persuasion is as much about biology as ideology, about knowing how the brain processes information and how that influences the way people perceive messages, make decisions, and form a worldview. Throughout the book, Hartmann shows you precisely how to master this technology, providing examples dating back to the time of the Founding Fathers. As you read deeply in this book, you'll see things you hadn't realized were there-in everything from advertising to political rants-and discover abilities you didn't know you had. Whether you're a politician, an activist, a volunteer, or a concerned citizen, you'll develop a strong sense for how to reach into that part of the collective human psyche where we truly do have the power to create a new world
Cataloging source
Midwest
http://library.link/vocab/creatorDate
1951-
http://library.link/vocab/creatorName
Hartmann, Thom
Dewey number
320.97301/4
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Liberalism
  • Communication in politics
  • Communication
  • Radio personalities
  • Psychotherapists
  • United States
  • United States
  • United States
Target audience
adult
Label
Cracking the code : how to win hearts, change minds, and restore America's original vision, by Thom Hartmann, (electronic resource)
Link
Instantiates
Publication
Color
multicolored
Control code
MWT11273309
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781605090146
Isbn Type
(electronic bk.)
Publisher number
MWT11273309
Specific material designation
remote
System details
Mode of access: World Wide Web
Label
Cracking the code : how to win hearts, change minds, and restore America's original vision, by Thom Hartmann, (electronic resource)
Link
Publication
Color
multicolored
Control code
MWT11273309
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781605090146
Isbn Type
(electronic bk.)
Publisher number
MWT11273309
Specific material designation
remote
System details
Mode of access: World Wide Web

Library Locations

  • Austin History Center Borrow it
    810 Guadalupe St., Austin, TX, 78701, US
    30.271703300000 -97.745890600000
  • Carver Branch Borrow it
    1161 Angelina St., Austin, TX, 78702, US
    30.2695584 -97.7240278
  • Central LibraryBorrow it
    710 W. Cesar Chavez St, Austin, TX, 78701, US
    30.271302100000 -97.746016800000
  • Cepeda BranchBorrow it
    651 N. Pleasant Valley Rd., Austin, TX, 78702, US
    30.2590471 -97.7088905
  • Howson BranchBorrow it
    2500 Exposition Blvd., Austin, TX, 78703, US
    30.2982508 -97.7675915
  • Little Walnut Creek BranchBorrow it
    835 W. Rundberg Lane, Austin, TX, 78758, US
    30.3632362 -97.6984619
  • Manchaca Road Branch Borrow it
    5500 Manchaca Road, Austin, TX, 78745, US
    30.2166039 -97.79733689999999
  • Milwood BranchBorrow it
    12500 Amherst Dr, Austin, TX, 78727, US
    30.4223444 -97.7161692
  • North Village Branch Borrow it
    2505 Steck Ave, Austin, TX, 78757, US
    30.362144 -97.7305032
  • Old Quarry Branch Borrow it
    7051 Village Center Dr., Austin, TX, 78731, US
    30.3529975 -97.7551561
  • Pleasant Hill Branch Borrow it
    211 E. William Cannon Blvd., Austin, TX, 78745, US
    30.1922461 -97.7771661
  • Ruiz BranchBorrow it
    1600 Grove Blvd., Austin, TX, 78741, US
    30.2298616 -97.7070109
  • Southeast BranchBorrow it
    5803 Nuckols Crossing Rd., Austin, TX, 78744, US
    30.1876256 -97.7419319
  • Spicewood Springs Branch Borrow it
    8637 Spicewood Springs Rd., Austin, TX, 78759, US
    30.4337083 -97.7730809
  • St. John Branch Borrow it
    7500 Blessing Ave., Austin, TX, 78752, US
    30.3328231 -97.6937014
  • Terrazas Branch Borrow it
    1105 E. Cesar Chavez St., Austin, TX, 78702, US
    30.2599154 -97.7334621
  • Twin Oaks Branch Borrow it
    1800 S. Fifth St., Austin, TX, 78704, US
    30.2486884 -97.76239749999999
  • University Hills BranchBorrow it
    4701 Loyola Ln., Austin, TX, 78723, US
    30.3093017 -97.6664785
  • Willie Mae Kirk Branch Borrow it
    3101 Oak Springs Dr., Austin, TX, 78723, US
    30.2729762 -97.699748
  • Windsor Park BranchBorrow it
    5833 Westminster Dr., Austin, TX, 78723, US
    30.3116523 -97.6902298
  • Yarborough BranchBorrow it
    2200 Hancock Dr., Austin, TX, 78756, US
    30.3234684 -97.74072129999999
Processing Feedback ...