The Resource Conversion, How to Convert Prospects Into Customers Using Targeted, Personalised Marketing Automation Strategies, Justine Coombe, (electronic resource)

Conversion, How to Convert Prospects Into Customers Using Targeted, Personalised Marketing Automation Strategies, Justine Coombe, (electronic resource)

Label
Conversion, How to Convert Prospects Into Customers Using Targeted, Personalised Marketing Automation Strategies
Title
Conversion
Title number
How to Convert Prospects Into Customers Using Targeted, Personalised Marketing Automation Strategies
Statement of responsibility
Justine Coombe
Creator
Contributor
Subject
Language
eng
Summary
This book has been written to enlighten you with the best practice techniques to achieve increased results from your conversion marketing. What's more, you'll learn the skills required to plan, prioritise and implement automated marketing programs while having the ability to continually add to your marketing automation programs as the business grows, changes direction or adds new products and/or services. This book will provide clarity about the key digital marketing automation foundations of conversion marketing. You will know where to invest your budget and where to hold off. I'll also teach you how to create digital marketing campaigns that align with your company goals and strategy. I'll include smart ways to develop your marketing assets, how to plan and prioritise your automated marketing, measurement and optimisation techniques, and much, much more. Packed with invaluable marketing insights, best practice strategies and over 120 diagrams, CONVERSION will show you how to create these optimised automated marketing programs: - Prospect Welcome - Prospect Onboarding - Prospect Lead Nurture - Prospect Newsletter - Promotional / Sale - Price Drop Notification - Abandoned Search - Abandoned Shopping Cart - Progressive Profiling - Reminders - Alerts - Wish Lists (Drop a Hint) - Saved Baskets - Back in Stock
Cataloging source
Midwest
http://library.link/vocab/creatorName
Coombe, Justine
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Marketing
  • Electronic books
Target audience
adult
Label
Conversion, How to Convert Prospects Into Customers Using Targeted, Personalised Marketing Automation Strategies, Justine Coombe, (electronic resource)
Link
https://www.hoopladigital.com/title/11780747
Instantiates
Publication
Color
multicolored
Control code
MWT11780747
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Publisher number
MWT11780747
Specific material designation
remote
Stock number
11780747
System details
Mode of access: World Wide Web
Label
Conversion, How to Convert Prospects Into Customers Using Targeted, Personalised Marketing Automation Strategies, Justine Coombe, (electronic resource)
Link
https://www.hoopladigital.com/title/11780747
Publication
Color
multicolored
Control code
MWT11780747
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Publisher number
MWT11780747
Specific material designation
remote
Stock number
11780747
System details
Mode of access: World Wide Web

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