Coverart for item
The Resource Contagious : why things catch on, Jonah Berger

Contagious : why things catch on, Jonah Berger

Label
Contagious : why things catch on
Title
Contagious
Title remainder
why things catch on
Statement of responsibility
Jonah Berger
Creator
Subject
Genre
Language
eng
Summary
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious
Summary
Explains why some products and ideas go "viral," citing the roles of word-of-mouth promotion and the Internet
Tone
Writing style
http://library.link/vocab/ext/novelist/bookUI
10169986
Cataloging source
DLC
http://library.link/vocab/creatorName
Berger, Jonah
Dewey number
658.8/342
Index
index present
LC call number
HF5415.153
LC item number
.B463 2012
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Consumer behavior
  • Popularity
  • New products
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
why things catch on
Label
Contagious : why things catch on, Jonah Berger
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories
Control code
913671
Dimensions
cm
Extent
pages
Isbn
9781451686579
Lccn
2012034583
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (Sirsi) i9781451686579
  • (OCoLC)798060368
Label
Contagious : why things catch on, Jonah Berger
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories
Control code
913671
Dimensions
cm
Extent
pages
Isbn
9781451686579
Lccn
2012034583
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (Sirsi) i9781451686579
  • (OCoLC)798060368

Library Locations

    • Carver Branch Borrow it
      1161 Angelina St., Austin, TX, 78702, US
      30.2695584 -97.7240278
    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.271302100000 -97.746016800000
    • Southeast BranchBorrow it
      5803 Nuckols Crossing Rd., Austin, TX, 78744, US
      30.1876256 -97.7419319
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