Coverart for item
The Resource Contagious : why things catch on, Jonah Berger

Contagious : why things catch on, Jonah Berger

Label
Contagious : why things catch on
Title
Contagious
Title remainder
why things catch on
Statement of responsibility
Jonah Berger
Creator
Subject
Genre
Language
eng
Summary
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious
Summary
Explains why some products and ideas go "viral," citing the roles of word-of-mouth promotion and the Internet
Tone
Writing style
http://library.link/vocab/ext/novelist/bookUI
10169986
Cataloging source
DLC
http://library.link/vocab/creatorName
Berger, Jonah
Dewey number
658.8/342
Index
index present
LC call number
HF5415.153
LC item number
.B463 2012
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Consumer behavior
  • Popularity
  • New products
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
why things catch on
Label
Contagious : why things catch on, Jonah Berger
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories
Control code
ocn798060368
Dimensions
cm.
Extent
p.
Isbn
9781451686579
Lccn
2012034583
System control number
(OCoLC)798060368
Label
Contagious : why things catch on, Jonah Berger
Publication
Bibliography note
Includes bibliographical references and index
Contents
Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories
Control code
ocn798060368
Dimensions
cm.
Extent
p.
Isbn
9781451686579
Lccn
2012034583
System control number
(OCoLC)798060368

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.271302100000 -97.746016800000
    • Milwood BranchBorrow it
      12500 Amherst Dr, Austin, TX, 78727, US
      30.4223444 -97.7161692
Processing Feedback ...