Coverart for item
The Resource Citizen Coke : the making of Coca-Cola capitalism, Bartow J. Elmore

Citizen Coke : the making of Coca-Cola capitalism, Bartow J. Elmore

Label
Citizen Coke : the making of Coca-Cola capitalism
Title
Citizen Coke
Title remainder
the making of Coca-Cola capitalism
Statement of responsibility
Bartow J. Elmore
Creator
Author
Subject
Genre
Language
eng
Summary
Presents a history of the Coca-Cola Company, outlining the company's strategies for production, cost control, and franchising while citing its role in resource depletion and obesity
Summary
A critical history of Coca-Cola's business successes outlines the company's particularly effective strategies for production, cost control and franchising while citing Coke's role in world resource depletion and the obesity crisis
Writing style
http://library.link/vocab/ext/novelist/bookUI
10377174
Cataloging source
DLC
http://library.link/vocab/creatorName
Elmore, Bartow J
Dewey number
338.7/663620973
Illustrations
  • illustrations
  • plates
Index
index present
Language note
Text in English
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Coca-Cola Company
  • Soft drink industry
  • Sustainable development
  • Social responsibility of business
  • Coca-Cola Company
  • Social responsibility of business
  • Soft drink industry
  • Sustainable development
  • United States
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
the making of Coca-Cola capitalism
Label
Citizen Coke : the making of Coca-Cola capitalism, Bartow J. Elmore
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages [371]-394) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part 1: Citizen Coke comes of age, 1886 to 1950. Tap water: packaging public water for private profit ; Waste tea leaves: recycling caffeine found in other industries' trash ; Sugar: satiating Citizen Cane's sweet appetite; Coca leaf extract: hiding the cocaine-cola connection ; Cocoa waste: synthesizing caffeine in chemical labs -- Part 2: The costs of empire, 1950 to today. Water from abroad: securing access to overseas oases ; Coffee beans: capitalizing on the decaf boom ; Glass, aluminum, plastic: selling curbside recycling to America ; High-fructose corn syrup: storing sweeteners in stomach silos -- Epilogue. Sustaining Coke's future?
Control code
ocn881418224
Dimensions
25 cm
Edition
First edition.
Extent
416 pages, 8 pages of unnumbered plates
Isbn
9780393241129
Isbn Type
(hardcover)
Lccn
2014022329
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)881418224
Label
Citizen Coke : the making of Coca-Cola capitalism, Bartow J. Elmore
Publication
Copyright
Bibliography note
Includes bibliographical references (pages [371]-394) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part 1: Citizen Coke comes of age, 1886 to 1950. Tap water: packaging public water for private profit ; Waste tea leaves: recycling caffeine found in other industries' trash ; Sugar: satiating Citizen Cane's sweet appetite; Coca leaf extract: hiding the cocaine-cola connection ; Cocoa waste: synthesizing caffeine in chemical labs -- Part 2: The costs of empire, 1950 to today. Water from abroad: securing access to overseas oases ; Coffee beans: capitalizing on the decaf boom ; Glass, aluminum, plastic: selling curbside recycling to America ; High-fructose corn syrup: storing sweeteners in stomach silos -- Epilogue. Sustaining Coke's future?
Control code
ocn881418224
Dimensions
25 cm
Edition
First edition.
Extent
416 pages, 8 pages of unnumbered plates
Isbn
9780393241129
Isbn Type
(hardcover)
Lccn
2014022329
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)881418224

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.271302100000 -97.746016800000
    • Old Quarry Branch Borrow it
      7051 Village Center Dr., Austin, TX, 78731, US
      30.3529975 -97.7551561
    • Spicewood Springs Branch Borrow it
      8637 Spicewood Springs Rd., Austin, TX, 78759, US
      30.4337083 -97.7730809
    • Twin Oaks Branch Borrow it
      1800 S. Fifth St., Austin, TX, 78704, US
      30.2486884 -97.76239749999999
    • Willie Mae Kirk Branch Borrow it
      3101 Oak Springs Dr., Austin, TX, 78723, US
      30.2729762 -97.699748
    • Yarborough BranchBorrow it
      2200 Hancock Dr., Austin, TX, 78756, US
      30.3234684 -97.74072129999999
Processing Feedback ...