Coverart for item
The Resource Chasing cool : standing out in today's cluttered marketplace, Noah Kerner and Gene Pressman with Andrew Essex

Chasing cool : standing out in today's cluttered marketplace, Noah Kerner and Gene Pressman with Andrew Essex

Label
Chasing cool : standing out in today's cluttered marketplace
Title
Chasing cool
Title remainder
standing out in today's cluttered marketplace
Statement of responsibility
Noah Kerner and Gene Pressman with Andrew Essex
Title variation
Chasing cool
Title variation remainder
standing out in todays cluttered marketplace
Creator
Contributor
Subject
Genre
Language
eng
Summary
Chasing Cool includes interviews with more than seventy of today's most respected innovators, from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not and explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool
http://library.link/vocab/ext/novelist/bookUI
216625
Cataloging source
DLC
http://library.link/vocab/creatorName
Kerner, Noah
Dewey number
658.8
Illustrations
illustrations
Index
index present
LC call number
HF5415
LC item number
.K456 2007
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Pressman, Gene
  • Essex, Andrew
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
Marketing
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
standing out in today's cluttered marketplace
Label
Chasing cool : standing out in today's cluttered marketplace, Noah Kerner and Gene Pressman with Andrew Essex
Link
Instantiates
Publication
Note
Includes index
Contents
The iPod of my industry -- Ordering in -- Disruptive for disruption's sake -- Borrowing equity -- Risk management -- Don't full up your cup -- Outro
Control code
ocm77520479
Dimensions
22 cm.
Edition
1st Atria Books hardcover ed.
Extent
xvi, 248 p.
Isbn
9780743497091
Lccn
2006052658
Other physical details
ill.
System control number
(OCoLC)77520479
Label
Chasing cool : standing out in today's cluttered marketplace, Noah Kerner and Gene Pressman with Andrew Essex
Link
Publication
Note
Includes index
Contents
The iPod of my industry -- Ordering in -- Disruptive for disruption's sake -- Borrowing equity -- Risk management -- Don't full up your cup -- Outro
Control code
ocm77520479
Dimensions
22 cm.
Edition
1st Atria Books hardcover ed.
Extent
xvi, 248 p.
Isbn
9780743497091
Lccn
2006052658
Other physical details
ill.
System control number
(OCoLC)77520479

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.271302100000 -97.746016800000
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