The Resource Can't buy me like : how authentic customer connections drive superior results, Bob Garfield and Doug Levy, (electronic resource)

Can't buy me like : how authentic customer connections drive superior results, Bob Garfield and Doug Levy, (electronic resource)

Label
Can't buy me like : how authentic customer connections drive superior results
Title
Can't buy me like
Title remainder
how authentic customer connections drive superior results
Statement of responsibility
Bob Garfield and Doug Levy
Title variation
Cannot buy me like
Creator
Contributor
Narrator
Subject
Language
eng
Summary
Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way... As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensitized - even disillusioned - by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like. That's because we've entered the "Relationship Era," where the only path for businesses seeking long-term success is to create authentic customer relationships. Not through hip social media promo-tions, viral videos or blizzards of micro-targeted online ads. Those tactics, which simply disguise old ways of thinking with new technology, just don't work in the long run. So what does work in this bewildering new era? Honesty. Transparency. Shared values. A purpose beyond profit. Sure you still need a high-quality product or service to offer, but that's not enough. Now that people can easily discover everything that's ever been said about your brand, you can't manipulate, seduce, persuade, flatter or entertain them into loyalty. You have to treat them like flesh-and-blood human beings, not abstract consumers or data points on a spreadsheet. It may sound like the woo-woo language of self-help books and inspirational wall posters. But, as Garfield and Levy show in this audio book, it's the deadly serious reality of business in the 2010s. It's why General Motors abandoned its $10 million annual budget for Facebook ads, and why some brands have hurt themselves badly on social media by nagging, interrupting, abusing and generally ticking off their customers. Blending powerful new research, fascinating examples and practical advice, Garfield and Levy show how any company can thrive in the Relationship Era
Accompanying matter
technical information on music
Cataloging source
Midwest
http://library.link/vocab/creatorName
Garfield, Bob
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
PerformerNote
Read by Lee Han
http://library.link/vocab/relatedWorkOrContributorName
  • Levy, Doug
  • Han, Lee
  • hoopla digital
http://library.link/vocab/subjectName
  • Relationship marketing
  • Business communication
  • Marketing
  • Social media
Target audience
adult
Transposition and arrangement
not applicable
Label
Can't buy me like : how authentic customer connections drive superior results, Bob Garfield and Doug Levy, (electronic resource)
Link
Instantiates
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
unknown
Control code
MWT11215179
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (6hr., 30 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781469025537
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Other physical details
digital.
Publisher number
MWT11215179
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable
Label
Can't buy me like : how authentic customer connections drive superior results, Bob Garfield and Doug Levy, (electronic resource)
Link
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
unknown
Control code
MWT11215179
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (6hr., 30 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781469025537
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Other physical details
digital.
Publisher number
MWT11215179
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable

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