Coverart for item
The Resource Brandsimple : how the best brands keep it simple and succeed, Allen P. Adamson

Brandsimple : how the best brands keep it simple and succeed, Allen P. Adamson

Label
Brandsimple : how the best brands keep it simple and succeed
Title
Brandsimple
Title remainder
how the best brands keep it simple and succeed
Statement of responsibility
Allen P. Adamson
Title variation
Brand simple
Creator
Subject
Language
eng
Summary
In an era of mixed media messages, in which brands are extended to the breaking point and marketing theories compete for attention, it is difficult to create effective brands. Drawing on the authors' experience of working with the world's top brands, this book shows how to communicate with customers and make your brand resonate
Cataloging source
DLC
http://library.link/vocab/creatorName
Adamson, Allen P
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Brand name products
  • Brand name products
  • Business names
Label
Brandsimple : how the best brands keep it simple and succeed, Allen P. Adamson
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Part I
  • What the Best Brands Know
  • Part II
  • How the Best Brands Succeed
  • A Few of the Terms You Need to Know
  • 225
Control code
609710
Dimensions
25 cm
Edition
First edition.
Extent
xxv, 230 pages
Isbn
9781403974051
Lccn
2006043154
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) i9781403974051
  • (OCoLC)65065082
Label
Brandsimple : how the best brands keep it simple and succeed, Allen P. Adamson
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Part I
  • What the Best Brands Know
  • Part II
  • How the Best Brands Succeed
  • A Few of the Terms You Need to Know
  • 225
Control code
609710
Dimensions
25 cm
Edition
First edition.
Extent
xxv, 230 pages
Isbn
9781403974051
Lccn
2006043154
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) i9781403974051
  • (OCoLC)65065082

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.2713021 -97.7460168
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