The Resource Branding the man: : why men are the next frontier in fashion retail, (electronic resource)

Branding the man: : why men are the next frontier in fashion retail, (electronic resource)

Label
Branding the man: : why men are the next frontier in fashion retail
Title
Branding the man:
Title remainder
why men are the next frontier in fashion retail
Creator
Contributor
Subject
Language
eng
Summary
Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men's retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate the male customer, who is growing hungry for something more than the usual Blue Plate Special of khakis and polo shirts. To better attract this new wave of interested consumers, products in the U.S. must be merchandised and sold in a completely different manner. The design and branding of a man's store ought to make men want to go shopping. Branding the Man offers retailers, buyers, and marketers strategic solutions to revolutionize men's retail via some relatively simple conceptual strategies. Author Bertrand Pellegrin utilizes his years as a retail strategist to help retailers understand classic men's environments--ones where men are most naturally inclined to spend time--and leverage the opportunities which arise from these "comfort zones" to engage and sell to the male customer. Branding the Man immerses the reader in a discussion of men's retail environments spanning every level: store design, buying/sourcing, merchandising, marketing and advertising, and promotion and lays out a blueprint for how men can be developed as the "next frontier" in retail
Cataloging source
Midwest
http://library.link/vocab/creatorName
Pellegrin, Bertrand
Dewey number
746.9/20688
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Male consumers
  • Marketing
  • Fashion
  • Electronic books
Target audience
adult
Label
Branding the man: : why men are the next frontier in fashion retail, (electronic resource)
Link
https://www.hoopladigital.com/title/11842748
Instantiates
Publication
Color
multicolored
Control code
MWT11842748
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Publisher number
MWT11842748
Specific material designation
remote
Stock number
11842748
System details
Mode of access: World Wide Web
Label
Branding the man: : why men are the next frontier in fashion retail, (electronic resource)
Link
https://www.hoopladigital.com/title/11842748
Publication
Color
multicolored
Control code
MWT11842748
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Publisher number
MWT11842748
Specific material designation
remote
Stock number
11842748
System details
Mode of access: World Wide Web

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