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The Resource Brand thinking and other noble pursuits, Debbie Millman ; foreword by Rob Walker

Brand thinking and other noble pursuits, Debbie Millman ; foreword by Rob Walker

Label
Brand thinking and other noble pursuits
Title
Brand thinking and other noble pursuits
Statement of responsibility
Debbie Millman ; foreword by Rob Walker
Creator
Interviewer
Subject
Genre
Language
eng
Summary
The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect? For those of us who grapple with these questions on a daily basis, Brand Thinking and Other Noble Pursuits elevates the discussion to the level of revelation. Each chapter is an extensive dialogue between Debbie Millman, herself a design visionary, and a different leader in the field. By asking questions deeply informed by her own expertise, Millman coaxes lucid, prescient answers from twenty-two interview subjects, among them Malcolm Gladwell, Tom Peters, Seth Godin, and godfather of modern branding Wally Olins
Cataloging source
UKMGB
http://library.link/vocab/creatorName
Millman, Debbie
Dewey number
658.8270922
Index
index present
LC call number
HF5415.1255
LC item number
.M55 2013
Literary form
non fiction
http://library.link/vocab/subjectName
  • Branding consultants
  • Businesspeople
  • Brand choice
  • Brand loyalty
  • Product management
  • Brand choice
  • Brand loyalty
  • Branding consultants
  • Businesspeople
  • Product management
Label
Brand thinking and other noble pursuits, Debbie Millman ; foreword by Rob Walker
Instantiates
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Wally Olins -- Grant McCracken -- Phil Duncan -- Dori Tunstall -- Brian Collins -- Virginia Postrel -- Bruce Duckworth -- David Butler -- Stanley Hainsworth -- Cheryl Swanson -- Joe Duffy -- Margaret Youngblood -- Seth Godin -- Dan Formosa -- Bill Moggridge -- Sean Adams -- Daniel Pink -- Deedee Gordon -- Karim Rashid -- Alex Bogusky -- Tom Peters -- Malcolm Gladwell
Control code
ocn835972908
Dimensions
24 cm
Extent
x, 324 pages
Isbn
9781621532477
Isbn Type
(paperback)
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)835972908
Label
Brand thinking and other noble pursuits, Debbie Millman ; foreword by Rob Walker
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Wally Olins -- Grant McCracken -- Phil Duncan -- Dori Tunstall -- Brian Collins -- Virginia Postrel -- Bruce Duckworth -- David Butler -- Stanley Hainsworth -- Cheryl Swanson -- Joe Duffy -- Margaret Youngblood -- Seth Godin -- Dan Formosa -- Bill Moggridge -- Sean Adams -- Daniel Pink -- Deedee Gordon -- Karim Rashid -- Alex Bogusky -- Tom Peters -- Malcolm Gladwell
Control code
ocn835972908
Dimensions
24 cm
Extent
x, 324 pages
Isbn
9781621532477
Isbn Type
(paperback)
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)835972908

Library Locations

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      1600 Grove Blvd., Austin, TX, 78741, US
      30.2298616 -97.7070109
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