The Resource Brand, meet story: : how to create engaging content to win business and influence your audience, Heather Pemberton Levy, (electronic resource)

Brand, meet story: : how to create engaging content to win business and influence your audience, Heather Pemberton Levy, (electronic resource)

Label
Brand, meet story: : how to create engaging content to win business and influence your audience
Title
Brand, meet story:
Title remainder
how to create engaging content to win business and influence your audience
Statement of responsibility
Heather Pemberton Levy
Creator
Contributor
Narrator
Subject
Language
eng
Summary
Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them. In Brand, Meet Story, Heather Pemberton Levy describes the Story Comes First method, a practical approach that combines techniques from journalism and fiction writing to help brands tell stories that put the readers' interests first. Whereas most brand marketers create content to sell their product, service or technology, the Story Comes First method turns this approach on its head to create content with the "human moments" that truly engage an audience. Filled with examples from Levy's experience creating content marketing programs, trade books, and hundreds of articles for a variety of B2B and B2C brands, the audiobook shows listeners a step-by-step approach to create content designed to deliver business results. Brand, Meet Story explains the key ways to uncover what your audience cares about and how to turn brand messaging into stories that matter. Levy inspires listeners to develop a compelling voice that will carry the brand tone and values across all channels, and helps them turn their ideas into engaging, story-driven content their audiences will read, love, and share
Accompanying matter
technical information on music
Cataloging source
Midwest
http://library.link/vocab/creatorName
Levy, Heather Pemberton
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
PerformerNote
Narrated by Karen Saltus
http://library.link/vocab/relatedWorkOrContributorName
  • Saltus, Karen
  • hoopla digital
http://library.link/vocab/subjectName
Business
Target audience
adult
Transposition and arrangement
not applicable
Label
Brand, meet story: : how to create engaging content to win business and influence your audience, Heather Pemberton Levy, (electronic resource)
Link
https://www.hoopladigital.com/title/11854469
Instantiates
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
unknown
Control code
MWT11854469
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (120 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Other physical details
digital.
Publisher number
MWT11854469
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
11854469
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable
Label
Brand, meet story: : how to create engaging content to win business and influence your audience, Heather Pemberton Levy, (electronic resource)
Link
https://www.hoopladigital.com/title/11854469
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
unknown
Control code
MWT11854469
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (120 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Other physical details
digital.
Publisher number
MWT11854469
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
11854469
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable

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