Coverart for item
The Resource Black is the new green : marketing to affluent African Americans, Leonard E. Burnett, Jr. and Andrea Hoffman

Black is the new green : marketing to affluent African Americans, Leonard E. Burnett, Jr. and Andrea Hoffman

Label
Black is the new green : marketing to affluent African Americans
Title
Black is the new green
Title remainder
marketing to affluent African Americans
Statement of responsibility
Leonard E. Burnett, Jr. and Andrea Hoffman
Creator
Contributor
Subject
Language
eng
Summary
"Burnett and Hoffman set forth a persuasive argument to marketing decision makers, the media, agencies and entrepreneurs that they must change the way they view African American consumers and a powerful subset within this group, Affluent African Americans. In this book, the authors define the audience (through demographics and psychographics), provide rich historical background for the rise of this community, and then compare the affluent African American market with the traditional affluent American market. Together, this provides a comprehensive look at the rise of this market, detailed data about how this market consumes, and how business can target this untapped source of business"--Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1964-
http://library.link/vocab/creatorName
Burnett, Leonard E.
Dewey number
658.8/04
Illustrations
illustrations
Index
index present
LC call number
HC110.C6
LC item number
B87 2010
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1965-
http://library.link/vocab/relatedWorkOrContributorName
Hoffman, Andrea
http://library.link/vocab/subjectName
  • African American consumers
  • Affluent consumers
  • Consumer behavior
  • Target marketing
Label
Black is the new green : marketing to affluent African Americans, Leonard E. Burnett, Jr. and Andrea Hoffman
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
1013523
Dimensions
25 cm
Edition
First edition.
Extent
ix, 207 pages
Isbn
9780230616844
Isbn Type
(hbk.)
Lccn
2009042479
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(Sirsi) i9780230616844
Label
Black is the new green : marketing to affluent African Americans, Leonard E. Burnett, Jr. and Andrea Hoffman
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
1013523
Dimensions
25 cm
Edition
First edition.
Extent
ix, 207 pages
Isbn
9780230616844
Isbn Type
(hbk.)
Lccn
2009042479
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(Sirsi) i9780230616844

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.271302100000 -97.746016800000
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