The Resource Beyond viral : how to attract customers, promote your brand, and make money with online video, Kevin H. Nalty, (eBook)

Beyond viral : how to attract customers, promote your brand, and make money with online video, Kevin H. Nalty, (eBook)

Label
Beyond viral : how to attract customers, promote your brand, and make money with online video
Title
Beyond viral
Title remainder
how to attract customers, promote your brand, and make money with online video
Statement of responsibility
Kevin H. Nalty
Creator
Subject
Genre
Language
eng
Summary
"Promote your product using the most visceral form of social media-online video. Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals"--Provided by publisher
Member of
Cataloging source
SNK
Characteristic
document
http://library.link/vocab/creatorName
Nalty, Kevin H
Dewey number
658.87202854678
Series statement
  • eBooks from EBSCOhost
  • The new rules of social media series
http://library.link/vocab/subjectName
  • Viral marketing
  • Internet videos
  • Business
  • BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
  • BUSINESS & ECONOMICS / Mail Order
  • BUSINESS & ECONOMICS / Marketing / Direct
  • BUSINESS & ECONOMICS / Marketing / Multilevel
  • BUSINESS & ECONOMICS / Marketing / Telemarketing
Label
Beyond viral : how to attract customers, promote your brand, and make money with online video, Kevin H. Nalty, (eBook)
Link
https://www.austinlibrary.com:8443/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=535647
Instantiates
Publication
Note
Mode of access: World Wide Web
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
The least a marketer needs to know -- Flavors of video: from skateboarding cats to pro -- Viral video is dead -- Video's role in the marketing funnel -- The most visceral form of social media -- Inside YouTube -- Agencies searching for role -- Learning from online-video "stars" -- Marketing via Webstars -- Paid video advertising -- Measuring ROI and performance of online video -- Video and search engine optimization -- How to get popular on YouTube -- Can you make money from online video? -- Guerrilla video for entrepreneurs and cause-related marketing -- Learning from Obama Girl / by Ben Relles -- Insider information: behind the curtain -- The future of online video
Control code
tsl-ebsco28143
Dimensions
unknown
Extent
1 online resource (xx, 282 p.)
Form of item
online
Governing access note
Access restricted to subscribing institutions
Other physical details
ill.
Specific material designation
remote
System control number
(OCoLC)712994313
Label
Beyond viral : how to attract customers, promote your brand, and make money with online video, Kevin H. Nalty, (eBook)
Link
https://www.austinlibrary.com:8443/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=535647
Publication
Note
Mode of access: World Wide Web
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
The least a marketer needs to know -- Flavors of video: from skateboarding cats to pro -- Viral video is dead -- Video's role in the marketing funnel -- The most visceral form of social media -- Inside YouTube -- Agencies searching for role -- Learning from online-video "stars" -- Marketing via Webstars -- Paid video advertising -- Measuring ROI and performance of online video -- Video and search engine optimization -- How to get popular on YouTube -- Can you make money from online video? -- Guerrilla video for entrepreneurs and cause-related marketing -- Learning from Obama Girl / by Ben Relles -- Insider information: behind the curtain -- The future of online video
Control code
tsl-ebsco28143
Dimensions
unknown
Extent
1 online resource (xx, 282 p.)
Form of item
online
Governing access note
Access restricted to subscribing institutions
Other physical details
ill.
Specific material designation
remote
System control number
(OCoLC)712994313

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