Coverart for item
The Resource Beyond buzz : the next generation of word-of-mouth marketing, Lois Kelly

Beyond buzz : the next generation of word-of-mouth marketing, Lois Kelly

Label
Beyond buzz : the next generation of word-of-mouth marketing
Title
Beyond buzz
Title remainder
the next generation of word-of-mouth marketing
Statement of responsibility
Lois Kelly
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1955-
http://library.link/vocab/creatorName
Kelly, Lois
Dewey number
658.8
Illustrations
illustrations
Index
index present
LC call number
HF5415.123
LC item number
.K45 2007
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Communication in marketing
  • Marketing
Label
Beyond buzz : the next generation of word-of-mouth marketing, Lois Kelly
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 213-220) and index
Contents
Enough with the marketing blah blah blah- let's talk about something interesting -- Make meaning, not buzz -- Have a fresh point of view (or several) -- Listen up: seven ways to uncover talk-worthy ideas -- Nine themes that always get people talking -- Straight talk: talk like you talk, talk like you mean it, talk in these ten new ways -- Shift to a conversational marketing mind-set -- Building a "talk" culture -- Be more interesting- conversations, passion, and an honest point of view -- Appendix: Checklists, templates, additional resources
Control code
ocm74916050
Dimensions
24 cm.
Extent
x, 228 p.
Isbn
9780814473832
Isbn Type
(hardcover)
Lccn
2006036160
Other physical details
ill.
System control number
(OCoLC)74916050
Label
Beyond buzz : the next generation of word-of-mouth marketing, Lois Kelly
Publication
Bibliography note
Includes bibliographical references (p. 213-220) and index
Contents
Enough with the marketing blah blah blah- let's talk about something interesting -- Make meaning, not buzz -- Have a fresh point of view (or several) -- Listen up: seven ways to uncover talk-worthy ideas -- Nine themes that always get people talking -- Straight talk: talk like you talk, talk like you mean it, talk in these ten new ways -- Shift to a conversational marketing mind-set -- Building a "talk" culture -- Be more interesting- conversations, passion, and an honest point of view -- Appendix: Checklists, templates, additional resources
Control code
ocm74916050
Dimensions
24 cm.
Extent
x, 228 p.
Isbn
9780814473832
Isbn Type
(hardcover)
Lccn
2006036160
Other physical details
ill.
System control number
(OCoLC)74916050

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.271302100000 -97.746016800000
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