Coverart for item
The Resource Barrel-aged stout and selling out : Goose Island, Anheuser-Busch, and how craft beer became big business, Josh Noel

Barrel-aged stout and selling out : Goose Island, Anheuser-Busch, and how craft beer became big business, Josh Noel

Label
Barrel-aged stout and selling out : Goose Island, Anheuser-Busch, and how craft beer became big business
Title
Barrel-aged stout and selling out
Title remainder
Goose Island, Anheuser-Busch, and how craft beer became big business
Statement of responsibility
Josh Noel
Creator
Author
Subject
Genre
Language
eng
Summary
Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and became one of the most inventive breweries in the world. On March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. The sale forced the industry to reckon with craft beer's mainstream appeal and a popularity few envisioned. Noel examines the backlash from Chicagoans and beer fanatics across the country as the discussion escalated into an intellectual craft beer war. Here he addresses the question: how should a brewery grow?
Summary
In 2011 Anheuser-Busch, the biggest beer company in the world, purchased Goose Island, a family-owned Chicago brewpub, forcing the craft beer industry to reckon with its growing mainstream appeal and a popularity few envisioned
http://library.link/vocab/ext/novelist/bookUI
10667038
Cataloging source
DLC
http://library.link/vocab/creatorName
Noel, Josh
Dewey number
338.7/663420973
Illustrations
  • illustrations
  • plates
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Goose Island Brewery
  • Anheuser-Busch, Inc
  • Anheuser-Busch, Inc
  • Beer industry
  • Microbreweries
  • Beer industry
  • Microbreweries
  • United States
  • BUSINESS & ECONOMICS / Industries / Food Industry
  • COOKING / Beverages / Alcoholic / Beer
  • COOKING / Essays
  • COOKING / History
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
Goose Island, Anheuser-Busch, and how craft beer became big business
Label
Barrel-aged stout and selling out : Goose Island, Anheuser-Busch, and how craft beer became big business, Josh Noel
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 351-368) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
on1005188632
Dimensions
23 cm
Edition
First edition.
Extent
xii, 386 pages, 8 unnumbered pages of plates
Isbn
9781613737217
Lccn
2017050648
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
black and white illustrations
System control number
(OCoLC)1005188632
Label
Barrel-aged stout and selling out : Goose Island, Anheuser-Busch, and how craft beer became big business, Josh Noel
Publication
Bibliography note
Includes bibliographical references (pages 351-368) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
on1005188632
Dimensions
23 cm
Edition
First edition.
Extent
xii, 386 pages, 8 unnumbered pages of plates
Isbn
9781613737217
Lccn
2017050648
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
black and white illustrations
System control number
(OCoLC)1005188632

Library Locations

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    • Manchaca Road BranchBorrow it
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