The Resource Audience evolution: : new technologies and the transformation of media audiences, Philip M. Napoli, (electronic resource)

Audience evolution: : new technologies and the transformation of media audiences, Philip M. Napoli, (electronic resource)

Label
Audience evolution: : new technologies and the transformation of media audiences
Title
Audience evolution:
Title remainder
new technologies and the transformation of media audiences
Statement of responsibility
Philip M. Napoli
Creator
Contributor
Subject
Language
eng
Summary
No longer beholden to the programming or publication schedules of media producers, today's consumers access media content through a number of unprecedented and increasingly prevalent platforms, and the development and overlap of television, the internet, and other outlets have fragmented media audiences more than ever, making the effort to reach them more complex. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He also considers the changes that new approaches to audience measurement have produced, both politically and culturally. Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Today, media providers and audience measurement firms deploy new, more sophisticated tools to gather audience information, focusing on factors rarely considered before, such as appreciation, recall, engagement, and behavior. In doing so, the industry has tried to take advantage of new platforms as thoroughly as the consumers they hope to attract. Napoli traces the interplay between political and economic interests and their effect on audience evolution. He recounts battles between stakeholders over the assessment of media audiences and their efforts to restrict the functionality of new technologies, as well as their push to influence new measurements for television, radio, and the internet
Cataloging source
Midwest
http://library.link/vocab/creatorName
Napoli, Philip M
Dewey number
302.23
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Mass media
  • Digital media
  • Electronic books
Target audience
adult
Label
Audience evolution: : new technologies and the transformation of media audiences, Philip M. Napoli, (electronic resource)
Link
https://www.hoopladigital.com/title/11861227
Instantiates
Publication
Color
multicolored
Control code
MWT11861227
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Publisher number
MWT11861227
Specific material designation
remote
Stock number
11861227
System details
Mode of access: World Wide Web
Label
Audience evolution: : new technologies and the transformation of media audiences, Philip M. Napoli, (electronic resource)
Link
https://www.hoopladigital.com/title/11861227
Publication
Color
multicolored
Control code
MWT11861227
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Publisher number
MWT11861227
Specific material designation
remote
Stock number
11861227
System details
Mode of access: World Wide Web

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