Coverart for item
The Resource Are you brand dead ? : the Creativeans Brandbuilder approach to building your brand : with illustrations, case studies, tips and exercises!, Kimming Yap, Yulia Sasksen, Judy Tham

Are you brand dead ? : the Creativeans Brandbuilder approach to building your brand : with illustrations, case studies, tips and exercises!, Kimming Yap, Yulia Sasksen, Judy Tham

Label
Are you brand dead ? : the Creativeans Brandbuilder approach to building your brand : with illustrations, case studies, tips and exercises!
Title
Are you brand dead ?
Title remainder
the Creativeans Brandbuilder approach to building your brand : with illustrations, case studies, tips and exercises!
Statement of responsibility
Kimming Yap, Yulia Sasksen, Judy Tham
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
SINLB
http://library.link/vocab/creatorName
Yap, Kimming
Dewey number
658.5/75
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Sasksen, Yulia
  • Tham, Judy
http://library.link/vocab/subjectName
  • New products
  • Branding (Marketing)
  • Branding (Marketing)
  • New products
Label
Are you brand dead ? : the Creativeans Brandbuilder approach to building your brand : with illustrations, case studies, tips and exercises!, Kimming Yap, Yulia Sasksen, Judy Tham
Instantiates
Publication
Note
Includes index
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- So, what is branding? -- Why branding is important -- Five steps to building your brand -- Brand audit -- Brand positioning -- Creating brand identity -- Brand touchpoints -- Systemising your brand -- Nurturing your brand
Control code
1905712
Dimensions
21 cm
Extent
133 pages
Isbn
9789811122330
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) i9789811122330
  • (OCoLC)973422869
Label
Are you brand dead ? : the Creativeans Brandbuilder approach to building your brand : with illustrations, case studies, tips and exercises!, Kimming Yap, Yulia Sasksen, Judy Tham
Publication
Note
Includes index
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- So, what is branding? -- Why branding is important -- Five steps to building your brand -- Brand audit -- Brand positioning -- Creating brand identity -- Brand touchpoints -- Systemising your brand -- Nurturing your brand
Control code
1905712
Dimensions
21 cm
Extent
133 pages
Isbn
9789811122330
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) i9789811122330
  • (OCoLC)973422869

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.2713021 -97.7460168
    • Milwood BranchBorrow it
      12500 Amherst Dr, Austin, TX, 78727, US
      30.4223444 -97.7161692
    • Yarborough BranchBorrow it
      2200 Hancock Dr., Austin, TX, 78756, US
      30.3234684 -97.74072129999999
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