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The Resource An unlikely audience : Al Jazeera's struggle in America, William Lafi Youmans

An unlikely audience : Al Jazeera's struggle in America, William Lafi Youmans

Label
An unlikely audience : Al Jazeera's struggle in America
Title
An unlikely audience
Title remainder
Al Jazeera's struggle in America
Statement of responsibility
William Lafi Youmans
Title variation
unlikely audience
Title variation remainder
Al Jazeeras struggle in America
Creator
Author
Subject
Genre
Language
eng
Summary
"In 2006, the Al Jazeera Media Network sought to penetrate the United States media sphere, the world's most influential national market for English language news. These unyielding ambitions surprised those who knew the network as the Arab media service President Bush lambasted as "hateful propaganda" in his 2004 State of the Union address. The world watched skeptically yet curiously as Al Jazeera labored to establish a presence in the famously insular American market. The network's decade-long struggle included both fleeting successes, like the sudden surge of popular interest during the Arab spring, as well as momentous failures. The April 2016 closure of its $2 billion Al Jazeera America channel was just one of a series of setbacks. An Unlikely Audience investigates the inner workings of a complex news organization fighting to overcome deep obstacles, foster strategic alliances and build its identity in a country notoriously disinterested in international news. William Youmans argues counter-intuitively that making sense of Al Jazeera's tortured push into the United States as a national news market, actually requires a local lens. He reveals the network's appeal to American audiences by presenting its three independent US-facing subsidiaries in their primary locales of production: Al Jazeera English (AJE) in Washington, DC, Al Jazeera America (AJAM) in New York, and AJ+ in San Francisco. These cities are centers of vital industries-media-politics, commercial TV news and technology, respectively. As Youmans shows, the success of the outlets hinged on the locations in which they operated because Al Jazeera assimilated aspects of their core industries. An Unlikely Audience proves that place is critical to the formation and evolution of multi-national media organizations, despite the rise of communication technologies that many believe make location less relevant. Mining data from over 50 interviews since 2010, internal documents, and original surveys, the book offers a brisk and authoritative account of the world's most recognizable media-brand and its decade-long ingress into the US - crucial background for Al Jazeera's continued expansion in the United States." --
Summary
Offers a brisk and authoritative account of the world's most recognizable media brand and its decade-long ingress into the US - crucial background for Al Jazeera's continued expansion in the United States
Writing style
Assigning source
From Amazon
http://library.link/vocab/ext/novelist/bookUI
10567621
Cataloging source
DLC
http://library.link/vocab/creatorName
Youmans, William Lafi
Dewey number
384.5506/5
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Al Jazeera America (Television network)
  • Television broadcasting of news
  • LANGUAGE ARTS & DISCIPLINES / Communication Studies
  • LANGUAGE ARTS & DISCIPLINES / Journalism
  • SOCIAL SCIENCE / Media Studies
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
Al Jazeera's struggle in America
Label
An unlikely audience : Al Jazeera's struggle in America, William Lafi Youmans
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- The obstacles to Al Jazeera in America -- Media ports of entry -- In the beltway before the spring: the rise of Al Jazeera English, except in America -- Al Jazeera English's "moment" in the media-politics capital, Washington, DC -- Al Jazeera America: the defunct New York City broadcast channel -- AJ+: Al Jazeera's digital start-up in San Francisco -- Conclusion -- Afterword
Control code
ocn962409554
Dimensions
25 cm
Extent
xiii, 239 pages
Isbn
9780190655723
Lccn
2016038025
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)962409554
Label
An unlikely audience : Al Jazeera's struggle in America, William Lafi Youmans
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- The obstacles to Al Jazeera in America -- Media ports of entry -- In the beltway before the spring: the rise of Al Jazeera English, except in America -- Al Jazeera English's "moment" in the media-politics capital, Washington, DC -- Al Jazeera America: the defunct New York City broadcast channel -- AJ+: Al Jazeera's digital start-up in San Francisco -- Conclusion -- Afterword
Control code
ocn962409554
Dimensions
25 cm
Extent
xiii, 239 pages
Isbn
9780190655723
Lccn
2016038025
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)962409554

Library Locations

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      30.271302100000 -97.746016800000
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