Coverart for item
The Resource All marketers are liars : the power of telling authentic stories in a low-trust world, Seth Godin

All marketers are liars : the power of telling authentic stories in a low-trust world, Seth Godin

Label
All marketers are liars : the power of telling authentic stories in a low-trust world
Title
All marketers are liars
Title remainder
the power of telling authentic stories in a low-trust world
Statement of responsibility
Seth Godin
Title variation
All marketers tell stories
Creator
Author
Subject
Language
eng
Summary
Examines the importance of marketing the twenty-first-century economy, explaining why it is important for businesses to develop a story about their product that will fit society's worldview and encourage people to buy one product over another identical product
Cataloging source
DLC
http://library.link/vocab/creatorName
Godin, Seth
Dewey number
658.8
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
Label
All marketers are liars : the power of telling authentic stories in a low-trust world, Seth Godin
Instantiates
Publication
Note
"First published in 2005 by Portfolio."
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Step 4.
  • Great marketers tell stories we believe
  • Examples : stories framed around worldviews
  • Important aside : fibs and frauds
  • Step 5.
  • Marketers with authenticity thrive
  • Competing in the lying world
  • Remarkable? : the cow has not left the building
  • Bonus pt. 1.
  • Master storytellers and those who are still trying
  • Highlights
  • Bonus pt. 2.
  • Advanced riffs
  • Got marketing?
  • Step 1.
  • Their worldview and frames got there before you did
  • Step 2.
  • People notice only the new and then make a guess
  • Step 3.
  • First impressions start the story
Control code
ocn435967560
Dimensions
19 cm
Extent
xviii, 220 pages
Isbn
9781591845331
Lccn
2009035329
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)435967560
Label
All marketers are liars : the power of telling authentic stories in a low-trust world, Seth Godin
Publication
Note
"First published in 2005 by Portfolio."
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Step 4.
  • Great marketers tell stories we believe
  • Examples : stories framed around worldviews
  • Important aside : fibs and frauds
  • Step 5.
  • Marketers with authenticity thrive
  • Competing in the lying world
  • Remarkable? : the cow has not left the building
  • Bonus pt. 1.
  • Master storytellers and those who are still trying
  • Highlights
  • Bonus pt. 2.
  • Advanced riffs
  • Got marketing?
  • Step 1.
  • Their worldview and frames got there before you did
  • Step 2.
  • People notice only the new and then make a guess
  • Step 3.
  • First impressions start the story
Control code
ocn435967560
Dimensions
19 cm
Extent
xviii, 220 pages
Isbn
9781591845331
Lccn
2009035329
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)435967560

Library Locations

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      30.271302100000 -97.746016800000
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      30.362144 -97.7305032
    • Spicewood Springs Branch Borrow it
      8637 Spicewood Springs Rd., Austin, TX, 78759, US
      30.4337083 -97.7730809
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