Coverart for item
The Resource Alibaba's world : how a remarkable Chinese company is changing the face of global business, Porter Erisman

Alibaba's world : how a remarkable Chinese company is changing the face of global business, Porter Erisman

Label
Alibaba's world : how a remarkable Chinese company is changing the face of global business
Title
Alibaba's world
Title remainder
how a remarkable Chinese company is changing the face of global business
Statement of responsibility
Porter Erisman
Title variation
Alibabas world
Title variation remainder
how a remarkable Chinese company is changing the face of global business
Creator
Subject
Genre
Language
eng
Summary
"In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape--with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba--and its inevitable descendants--is both essential and instructive"--
Summary
"In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World, author PorterErisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, allto build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape--with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba--and its inevitable descendants--is both essential and instructive"--
Assigning source
Provided by publisher
http://library.link/vocab/ext/novelist/bookUI
10416286
Cataloging source
DLC
http://library.link/vocab/creatorName
Erisman, Porter
Dewey number
381/.1420951
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Alibaba (Firm)
  • Electronic commerce
  • Internet marketing
  • Ma, Yun
  • BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce)
  • Ma, Yun
  • Alibaba (Firm)
  • Electronic commerce
  • Internet marketing
  • China
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
how a remarkable Chinese company is changing the face of global business
Label
Alibaba's world : how a remarkable Chinese company is changing the face of global business, Porter Erisman
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocn902138720
Dimensions
25 cm
Extent
x, 242 pages
Isbn
9781250069870
Lccn
2014043669
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)902138720
Label
Alibaba's world : how a remarkable Chinese company is changing the face of global business, Porter Erisman
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocn902138720
Dimensions
25 cm
Extent
x, 242 pages
Isbn
9781250069870
Lccn
2014043669
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)902138720

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.271302100000 -97.746016800000
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