Coverart for item
The Resource Ageless marketing : strategies for reaching the hearts & minds of the new customer majority, David B. Wolfe, with Robert E. Snyder

Ageless marketing : strategies for reaching the hearts & minds of the new customer majority, David B. Wolfe, with Robert E. Snyder

Label
Ageless marketing : strategies for reaching the hearts & minds of the new customer majority
Title
Ageless marketing
Title remainder
strategies for reaching the hearts & minds of the new customer majority
Statement of responsibility
David B. Wolfe, with Robert E. Snyder
Title variation
Ageless marketing
Title variation remainder
strategies for reaching the hearts and minds of the new customer majority
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Wolfe, David B
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Snyder, Robert E
http://library.link/vocab/subjectName
  • Older consumers
  • Marketing
Label
Ageless marketing : strategies for reaching the hearts & minds of the new customer majority, David B. Wolfe, with Robert E. Snyder
Link
http://www.loc.gov/catdir/toc/ecip044/2003011500.html
Instantiates
Publication
Note
Includes bibliographical references and index
Contents
An Era of New Rules -- Why Marketing Stopped Working: Doing Less with More -- Statistics Don't Buy -- Second Half Customers Seen through a New Consciousness -- The Nature of Customers -- Nature vs. Nurture: A Marketer's Perspective -- The New S Word in Marketing -- The Biological Roots of Customers' Needs and Behavior -- Seasons of a Customer's Life -- Interlude -- The Psychology of Customer Behavior -- Value Portraits: A Matter of Values for the Fall and Winter Seasons of Life -- Value Portraits: A new approach toward appealing to individuals in the Fall and Winter Seasons -- Connecting With Reality -- Life Satisfaction: The Missing Focus in Marketing -- Family Connections and Complexities -- The Three Lifestyle Stages of Adult Life -- Preparing Landing Sites for Marketing Messages -- Symbols: When a Rose is Not a Rose -- Building Empathetic Bridges -- The Truly Ageless Market
Control code
ocm52312208
Dimensions
24 cm.
Extent
xxi, 359 p.
Isbn
9780793177554
Lccn
2003011500
Other physical details
ill.
System control number
(Sirsi) ADN-1501
Label
Ageless marketing : strategies for reaching the hearts & minds of the new customer majority, David B. Wolfe, with Robert E. Snyder
Link
http://www.loc.gov/catdir/toc/ecip044/2003011500.html
Publication
Note
Includes bibliographical references and index
Contents
An Era of New Rules -- Why Marketing Stopped Working: Doing Less with More -- Statistics Don't Buy -- Second Half Customers Seen through a New Consciousness -- The Nature of Customers -- Nature vs. Nurture: A Marketer's Perspective -- The New S Word in Marketing -- The Biological Roots of Customers' Needs and Behavior -- Seasons of a Customer's Life -- Interlude -- The Psychology of Customer Behavior -- Value Portraits: A Matter of Values for the Fall and Winter Seasons of Life -- Value Portraits: A new approach toward appealing to individuals in the Fall and Winter Seasons -- Connecting With Reality -- Life Satisfaction: The Missing Focus in Marketing -- Family Connections and Complexities -- The Three Lifestyle Stages of Adult Life -- Preparing Landing Sites for Marketing Messages -- Symbols: When a Rose is Not a Rose -- Building Empathetic Bridges -- The Truly Ageless Market
Control code
ocm52312208
Dimensions
24 cm.
Extent
xxi, 359 p.
Isbn
9780793177554
Lccn
2003011500
Other physical details
ill.
System control number
(Sirsi) ADN-1501

Library Locations

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      5500 Manchaca Road, Austin, TX, 78745, US
      30.2166039 -97.79733689999999
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