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The Resource Accidental branding : how ordinary people build extraordinary brands, David Vinjamuri

Accidental branding : how ordinary people build extraordinary brands, David Vinjamuri

Label
Accidental branding : how ordinary people build extraordinary brands
Title
Accidental branding
Title remainder
how ordinary people build extraordinary brands
Statement of responsibility
David Vinjamuri
Creator
Subject
Genre
Language
eng
Biography type
collective biography
http://library.link/vocab/ext/novelist/bookUI
259860
Cataloging source
DLC
http://library.link/vocab/creatorDate
1964-
http://library.link/vocab/creatorName
Vinjamuri, David
Dewey number
658.8/27
Index
index present
LC call number
HF5415.1255
LC item number
.V56 2008
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Entrepreneurship
  • Serendipity
  • Businesspeople
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
how ordinary people build extraordinary brands
Label
Accidental branding : how ordinary people build extraordinary brands, David Vinjamuri
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
What is an accidental brand -- The accidental brand-builder in you -- The storyteller John Peterman (J. Peterman) -- Craig Newmark (craigslist) -- Gary Erickson (Clif Bar) -- Myrian Zaoui and Eric Malka (The Art of Shaving) -- Gert Boyle (Columbia Sportswear) -- Julie Aigner-Clark (Baby Einstein) -- Roxanne Quimby (Burt's Bees) -- Afterword
Control code
ocn173659520
Extent
p. cm.
Isbn
9780470165065
Isbn Type
(cloth)
Lccn
2007039475
System control number
(OCoLC)173659520
Label
Accidental branding : how ordinary people build extraordinary brands, David Vinjamuri
Publication
Bibliography note
Includes bibliographical references and index
Contents
What is an accidental brand -- The accidental brand-builder in you -- The storyteller John Peterman (J. Peterman) -- Craig Newmark (craigslist) -- Gary Erickson (Clif Bar) -- Myrian Zaoui and Eric Malka (The Art of Shaving) -- Gert Boyle (Columbia Sportswear) -- Julie Aigner-Clark (Baby Einstein) -- Roxanne Quimby (Burt's Bees) -- Afterword
Control code
ocn173659520
Extent
p. cm.
Isbn
9780470165065
Isbn Type
(cloth)
Lccn
2007039475
System control number
(OCoLC)173659520

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.271302100000 -97.746016800000
    • Pleasant Hill Branch Borrow it
      211 E. William Cannon Blvd., Austin, TX, 78745, US
      30.1922461 -97.7771661
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