Coverart for item
The Resource Absolute value : what really influences customers in the age of (nearly) perfect information, Itamar Simonson and Emanuel Rosen

Absolute value : what really influences customers in the age of (nearly) perfect information, Itamar Simonson and Emanuel Rosen

Label
Absolute value : what really influences customers in the age of (nearly) perfect information
Title
Absolute value
Title remainder
what really influences customers in the age of (nearly) perfect information
Statement of responsibility
Itamar Simonson and Emanuel Rosen
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
IEP
http://library.link/vocab/creatorName
Simonson, Itamar
Dewey number
658.8
Illustrations
illustrations
Index
index present
LC call number
HF5415
LC item number
.S4986 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Rosen, Emanuel
http://library.link/vocab/subjectName
  • Marketing
  • Consumers
  • Consumption (Economics)
  • Consumer behavior
  • Relationship marketing
Label
Absolute value : what really influences customers in the age of (nearly) perfect information, Itamar Simonson and Emanuel Rosen
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
[Part] 1. The shift from relative to absolute. From relative to absolute; The decline of "irrationality" ; New patterns in consumer decision making ; Why we're bullish about absolute values -- [Part] 2. How marketing changes forever. When brands mean less ; Satisfaction, loyalty, and the future of past experience ; Absolute diffusion: from Pinehurst to Pinterest ; Pointless positioning and persuasion -- [Part] 3. A new framwork. The influence mix ; Communication: match your customers' influence mix ; Market research: from predicting to tracking ; Segment evolution: from susceptible to savvy ; The future of the absolute ; Absolute business: a final word
Control code
ocn869372853
Dimensions
24 cm
Edition
First edition.
Extent
xv, 232 pages
Isbn
9780062215673
Isbn Type
(hbk.)
Lccn
2013055351
Media category
unmediated
Media MARC source
rdamedia
System control number
(OCoLC)869372853
Label
Absolute value : what really influences customers in the age of (nearly) perfect information, Itamar Simonson and Emanuel Rosen
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
[Part] 1. The shift from relative to absolute. From relative to absolute; The decline of "irrationality" ; New patterns in consumer decision making ; Why we're bullish about absolute values -- [Part] 2. How marketing changes forever. When brands mean less ; Satisfaction, loyalty, and the future of past experience ; Absolute diffusion: from Pinehurst to Pinterest ; Pointless positioning and persuasion -- [Part] 3. A new framwork. The influence mix ; Communication: match your customers' influence mix ; Market research: from predicting to tracking ; Segment evolution: from susceptible to savvy ; The future of the absolute ; Absolute business: a final word
Control code
ocn869372853
Dimensions
24 cm
Edition
First edition.
Extent
xv, 232 pages
Isbn
9780062215673
Isbn Type
(hbk.)
Lccn
2013055351
Media category
unmediated
Media MARC source
rdamedia
System control number
(OCoLC)869372853

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.271302100000 -97.746016800000
Processing Feedback ...