The Resource 3 clicks away : advice from the trenches of eCommerce, Michael Drapkin, Jon Lowy, and Daniel Marovitz, (eBook)

3 clicks away : advice from the trenches of eCommerce, Michael Drapkin, Jon Lowy, and Daniel Marovitz, (eBook)

Label
3 clicks away : advice from the trenches of eCommerce
Title
3 clicks away
Title remainder
advice from the trenches of eCommerce
Statement of responsibility
Michael Drapkin, Jon Lowy, and Daniel Marovitz
Title variation
  • Three clicks away
  • Advice from the trenches of eCommerce
Title variation remainder
advice from the trenches of eCommerce
Creator
Contributor
Subject
Genre
Language
eng
Summary
On the Web, you should never be more than 3 clicks away from the information you need. Three Clicks Away delivers the collective experience of three distinguished Internet strategists who have led e-commerce initiatives for such notable firms as Gateway, Dow Jones, iVillage, Nickelodeon, and Casio
Cataloging source
N$T
Characteristic
unknown
http://library.link/vocab/creatorName
Drapkin, Michael
Dewey number
658.8/4
http://library.link/vocab/relatedWorkOrContributorDate
  • 1972-
  • 1972-
http://library.link/vocab/relatedWorkOrContributorName
  • Lowy, Jon
  • Marovitz, Daniel
Series statement
eBooks from EBSCOhost
http://library.link/vocab/subjectName
  • Electronic commerce
  • Internet
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Electronic books
Label
3 clicks away : advice from the trenches of eCommerce, Michael Drapkin, Jon Lowy, and Daniel Marovitz, (eBook)
Link
https://www.austinlibrary.com:8443/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=59889
Instantiates
Publication
Note
  • Mode of access: World Wide Web
  • Access restricted to subscribing institutions
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Strategy -- Formulating an Online Strategy -- Understanding the Web Landscape -- Advertising on the Web -- Organization -- Staffing -- Web Roles -- Starting a Start-Up -- Growing Your E-commerce Organization -- Outside Resources Project Management -- Project Organization -- Specification -- Development to Launch and Beyond
Control code
tsl-ebsco22147
Dimensions
unknown
Extent
1 online resource (xv, 238 p.)
Form of item
online
Specific material designation
remote
System control number
(OCoLC)49414833
Label
3 clicks away : advice from the trenches of eCommerce, Michael Drapkin, Jon Lowy, and Daniel Marovitz, (eBook)
Link
https://www.austinlibrary.com:8443/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=59889
Publication
Note
  • Mode of access: World Wide Web
  • Access restricted to subscribing institutions
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Strategy -- Formulating an Online Strategy -- Understanding the Web Landscape -- Advertising on the Web -- Organization -- Staffing -- Web Roles -- Starting a Start-Up -- Growing Your E-commerce Organization -- Outside Resources Project Management -- Project Organization -- Specification -- Development to Launch and Beyond
Control code
tsl-ebsco22147
Dimensions
unknown
Extent
1 online resource (xv, 238 p.)
Form of item
online
Specific material designation
remote
System control number
(OCoLC)49414833

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