The Resource 101 marketing strategies for accounting, law, consulting, and professional services firms, Troy Waugh, (eBook)

101 marketing strategies for accounting, law, consulting, and professional services firms, Troy Waugh, (eBook)

Label
101 marketing strategies for accounting, law, consulting, and professional services firms
Title
101 marketing strategies for accounting, law, consulting, and professional services firms
Statement of responsibility
Troy Waugh
Title variation
One hundred one marketing strategies for accounting, law, consulting, and professional services firms
Creator
Subject
Genre
Language
eng
Summary
&Quot;Troy Waugh--'the rainmakers' rainmaker'--has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results."--Howard B. Allenberg, vice chairman and CIO, BDO Seidman, LLP. Finally, peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Learn how to build your personal and firm busi
Member of
Cataloging source
N$T
Characteristic
document
http://library.link/vocab/creatorName
Waugh, Troy
Dewey number
658.8/02
Series statement
eBooks from EBSCOhost
http://library.link/vocab/subjectName
  • Marketing
  • Strategic planning
  • Customer relations
  • BUSINESS & ECONOMICS
Label
101 marketing strategies for accounting, law, consulting, and professional services firms, Troy Waugh, (eBook)
Link
https://atxlibrary.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=108676
Instantiates
Publication
Copyright
Note
  • Mode of access: World Wide Web
  • Access restricted to subscribing institutions
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 259-260) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms; About the Author; Our Team; The Rainmaker Academy; Contents; Preface; Chapter One -- Introduction; Chapter Two -- Prospecting; Chapter Three -- Qualifying; Chapter Four -- Gaining Access to Decision Makers; Chapter Five -- Identifying Decision Influencers; Chapter Six -- Discovering Problems; Chapter Seven -- Developing Needs; Chapter Eight -- The "R" Word; Chapter Nine -- Building Like and Trust; Chapter Ten -- Demonstrating Capabilities; Chapter Eleven -- Handling Objections; Chapter Twelve -- Persuading Decision Influencers
Control code
946993
Dimensions
unknown
Extent
1 online resource (xix, 266 pages).
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (Sirsi) tsl-ebsco27795
  • (OCoLC)55692004
Label
101 marketing strategies for accounting, law, consulting, and professional services firms, Troy Waugh, (eBook)
Link
https://atxlibrary.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=108676
Publication
Copyright
Note
  • Mode of access: World Wide Web
  • Access restricted to subscribing institutions
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 259-260) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms; About the Author; Our Team; The Rainmaker Academy; Contents; Preface; Chapter One -- Introduction; Chapter Two -- Prospecting; Chapter Three -- Qualifying; Chapter Four -- Gaining Access to Decision Makers; Chapter Five -- Identifying Decision Influencers; Chapter Six -- Discovering Problems; Chapter Seven -- Developing Needs; Chapter Eight -- The "R" Word; Chapter Nine -- Building Like and Trust; Chapter Ten -- Demonstrating Capabilities; Chapter Eleven -- Handling Objections; Chapter Twelve -- Persuading Decision Influencers
Control code
946993
Dimensions
unknown
Extent
1 online resource (xix, 266 pages).
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (Sirsi) tsl-ebsco27795
  • (OCoLC)55692004

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